Google Adsense Wired Collection

Wanted: Online Ad Operations Intern [Announcements]

Got a blog, some free time, and a desire to learn more about how online advertising works? Lifehacker’s parent company Gawker Media is on the hunt for an Ad Operations Intern who will work on-site in their New York City office. Get the details after the jump.

Position: Gawker Media seeks an Ad Ops Intern who will assist the Sales Team in entry-level online advertising activities such as booking ad delivery, compiling campaign reports, monitoring web analytics, uploading banners and images, maintaining the media kit, and other things that it seems sensible for the Intern to do. Please note: The Intern need not have formal experience in these areas — just a thirst for digital media experience, bravery in the face of Excel mathematics and HTML, and an interest in web technologies and online advertising. For instance, if you have your own small blog and have dabbled in monetization efforts with Google AdSense, AdBrite, or affiliate programs, then this could be the perfect chance to go behind-the-scenes and learn how this work is done at a large web publisher. Requirements: This is an entry-level internship with no minimum work experience required. Instead, we’re looking for a keen mind, strong interest and familiarity with blogs and the media, and the following skills: Basic familiarity with HTML, CSS, JavaScript, and/or Flash (e.g. you can edit a few links and CSS attributes and glance through code to gain understanding, but coding fluency and experience not required) Basic knowledge of major web browsers, operating systems, platforms and their particularities (again you need not have worked on all of the systems, but you should be somewhat familiar with the major differences as they apply to displaying webpages) Basic image editing skills such as cropping and resizing Working knowledge of Excel, PowerPoint, and Google Calendar Understanding of web traffic metrics such as unique visitors and pageviews (ex: familiarity with SiteMeter, Google Analytics) Enthusiasm for online publishing and monetization trends! Notes: This is a 30 hr/week to full-time position at Gawker HQ in SoHo. The timing of the position is flexible depending on the Intern’s outside interests and commitments. A modest salary, relaxed work environment, and an opportunity to learn alongside the infinitely entertaining Gawker Media Sales Team are the perks. Contact: Please note that this is a position within Gawker Media’s corporate division and is decidedly unglamorous. Gawker Sales is fun, but not that kind of fun.

Qualified applicants, please send an introductory note and resume with relevant details to salesjob@gawker.com. Send all info in the email body: no attachments will be considered.

Link - Thu, 10 Jan 2008 22:30:22 GMT - Feed (22 subs) Announcements Sent using SendMeRss.com. Visit here to unsubscribe from Lifehacker. Recommended Feeds/Actions Subscribe MSNBC.com: Conflict in Iraq

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How annoying is it when you make a post and 5 other posts rank above yours in the search engines all that have your content wrapped around huge Adsense units. When you goto the site not only is it copied word for word but there is zero attribution to the source.

Fighting this battle is a full time job in itself. I have many friends who will spend all day(s) worrying about a post that stole there content and ranks over them but does not give them credit. They will even sometimes get a lawyer to file a cease and desist and all that even though many times the scrapers are located in countries.

So what can you do?

I came up with this idea a while back to put a link back to my site in my blog feed. This works because if search engines think a blog is worthy enough to outrank yours then it should pass you juice as the authority of the article. If the site doesnt rank (lets face it 100% of the traffic to these scrapers is search engine generated) then its a wash because the search engine has already identified and the site never had any link juice (page rank) to pass in the first place.

I talked to Joost De Valk about the idea and he has made a plugin for it.

So of course this brings the question… isn’t this gaming the search engines trying to get backlnks?

I do not think so but it would be nice to hear a comment from a search engine engineer (you listening Matt ). In my opinion its all about intent. In your link back to your site if you are using the keyword of “buy Viagra” then … ya. In my case if I am using the keyword of “shoemoney” I think that is fair.

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In just three years, Manuel Treto’s Buenamusica.com has become quite a successful enterprise. A U.S. based Spanish-language site dedicated to everything associated with music, Buenamusica.com now receives around 100,000 unique visitors per day from users around the world.When Manuel first started, he knew he needed an ad network that would deliver both English and Spanish ads relevant to his U.S. Hispanic and Latin American visitors — a one-stop shop with domestic and international inventory. “This was one of our biggest hurdles for monetizing the website,” Manuel says. “Several of the networks I tried billed themselves as ‘Hispanic networks’, but after testing fifteen different ad networks on our site, we were happiest with AdSense. AdSense is better for Hispanic publishers because it usually outperforms all other ad networks by at least 50 percent in earnings, even those ad networks that are specifically targeted toward Hispanic sites.”With a staff of only five people, Manuel and his colleagues wanted a product that could adapt to their needs without requiring significant development resources. “The product’s flexibility in terms of customization options is its most impressive feature,” says Manuel. “What has worked the best for me is incorporating colors that are already associated with the site. We try to customize everything so that it matches the look and feel of the site, and users have commented on how nicely the ads fit into the page.”Manuel now employs AdSense ads on 100 percent of his pages. He also offers his users the ability to navigate through his site with the Google Custom Search Engine, which he has linked to his AdSense account. This has allowed him to monetize his search results and to generate additional revenue for the site. “The more exposure you give to Google the more money you are going to make, and every little bit adds up. I strongly recommend using other Google products. Using the Custom Search Engine feature is bringing a little bit of Google technology to your website, and you can’t beat that.”If you’d like to share your own success story with us, please fill out our questionnaire. If you’re not yet an AdSense publisher and would like to get started with Manuel’s suggestions, you can submit an application today. Posted by Meridith Major - AdSense Publisher Support

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Google Adsense made a shocking announcement on their blog today. They’ve changed the payment structure back to the old , one threshold, one payment structure. But more importantly was this announcement:

“- If you’re outside of North America, Latin America, and Japan, AdSense referrals will be retired.

For publishers not located in any of the three regions detailed above, we’ll soon be retiring referrals promoting AdSense. We’ve found that this referral product has not performed as well as we had hoped in these regions. Again, please keep in mind that you can still generate referrals for the other products listed under the ‘Referrals’ section of your AdSense Setup tab.”

Now I’ve been fairly vocal in my criticism of Google, especially the NonSense program. However, even I didn’t see this one coming. In one fell swoop, Google has basically told all European, African, Asian (except Japan), and Australian AdSense publishers to piss off. The strangest part is that I can’t for the life of me figure out why the hell they’d do this. There is absolutely no risk here for Google. I mean if someone refers another publisher, the only way they get paid is if that new publisher makes $100 in the first 180 days. And, as we all remember, when publishers make money, so does Google.

I guess it could make sense if Google thinks they’ll get the same number of referrals anyway, and they simply don’t want to pay publishers for them anymore. But I’m not sure how they would get the idea that it will play out like that with thousands of people no longer promoting the program. One also begins to wonder, just how many times publishers will let the big G kick them in the teeth before they stop smiling. I’ve already read a post from one big AdSense earner that seems pretty torqued off about the whole thing, and I’m sure the feelings are similar across all the continents Google deemed unworthy.

Talk Back!

I’d really like to hear from you on this, especially our non-American readers. How much will this change be effecting you? How much were you previously making from the AdSense referral program? Does this change the way you feel about Google or the AdSense program as a whole?

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