When Les Kenny and his family launched their do-it-yourself (D.I.Y.) website www.buildeazy.com in 2001 solely as a hobby site, they had no idea of the impact Google AdSense would have on their lives.Les had spent most of his life building in both Sydney and Auckland, but his hobby was designing projects and writing about them. This inevitably led to the Buildeazy website, where he posts D.I.Y. woodworking and building projects. He caters to a universal audience by using general terminology and incorporating both metric (mm) and imperial (ft and inch) measurements into all his projects. Les and daughter Roseanne also wrote two successful kids D.I.Y. books published in Australasia. They had intended to write more books, but AdSense proved to be more lucrative.In early 2004, Les incorporated AdSense into his website. Around March 2005, to his amazement, optimisation of the AdSense ad units throughout the site doubled the earnings overnight. The income from AdSense allowed both Les and his wife Jenny to give up their day jobs and work solely on their passions and hobbies. It has also allowed all of the family to get involved.Les has spent a lot of time experimenting with his ad layout and colour, making use of the Manage Ads feature and custom channels. He found that the 300×250 medium rectangle was overwhelmingly the best performing. Using custom channels, he was also able to remove some units which weren’t performing as strongly to reduce clutter on his site.”Most of my pages now consist of only two ad units -a 300×250 medium rectangle at the top of the page and a 336×280 large rectangle at the bottom of the page. I have found that a couple of well placed ads on a page do better than a cluster of ads all over the page - and I guess it is also more pleasing for the visitors.”Once the AdSense units are placed and optimised, everything takes care of itself — leaving Les and family to get on with what they enjoy most.Posted by Tim Egan - AdSense Australia Optimisation Team
February 2008 Earnings: $55,123
February is a short month and so were my expectations, in terms of earnings, from the month. In January (last month), I made $47,750 from my various sites. So I was expecting, I would make around $45,000 or so in the month of February (29 days).
But to my surprize, I crossed $50,000 mark for the first time (which I was expecting to cross in the month of March 2008) and calculated total earnings at $55,123.
Here are some breakups from earnings:
Google Adsense is still the biggest earner at $31,611 (57.3% of total earnings). Last month it was 65% of the total earnings. I am happy that my diverficaton efforts are reaching somewhere.
Second biggest earning this time is/are leading edge cash and market health combined at $7472 (13.6% of total earnings). This was a fresh new earnings from this month, as I found some good affiliate programs. to work with last month.
The third biggest earner is kontera at $7144.49 (12.10% of total earnings). This is the first time I have crossed $7000 mark with kontera. Kontera is really doing good on my sites. Thanks Kontera.
then other good earners are text link ads, click bank, commission junction, burst and casale media.
Here is the earning comparison with my previous month’s earnings:
February 2008 : $55,123 (this month)
January 2008 : $47,750
December 2007 : $41,300
November 2007: $45,000
October 2007: $41,900
September 2007: $40,000
What are the expenses?
Total expenses for the month of February is below $1000, which includes hosting and SEO work.
How abour March 2008? What sort of earnings do I expect?
I expect adsense earnings to remain stable at around $31K to 32K mark. This month I got some good adwords referral bonus and some other good one time referrals.
I expect my leading edge cash and market health earnings to be bigger than $7500 mark, because these ads were put on 8th of February. The $7472 earnings for the month is only from 21 days. And now I have full 31 days in March.
I will try my best to increase my kontera earnings to cross $8000 for March (currently at $7144).
Text-link-ads is getting sort of stagnant, so now I will push TNX little harder and try to bring in more money from it. TNX is really good and I like them.
Recently I have added adtoll to some my sites (including jimkarter.com). I am expecting quite good earnings from them as well.
So overall, March 2008 should be a good month. Let us see if I can break $60,000 mark in March (Am I getting over aggressive? 
) . If things go as expected, I think make it.
Privacy Policy Required By Adsense
Google Adsense has updated its Terms and Conditions and required all publishers to have a Privacy Policy in their sites. I have not accepted the new terms and conditions yet as I still need to read it again.But I already implemented the required Privacy Policy in some of my blogs including this Make Money Online blog. Thanks to Pinoy Money Talk for providing sample privacy policy which by the way I just copied and pasted on my blogs. Of course you can change the policy according to your own terms. You can check on my Privacy Policy following this link. You can use my privacy policy and or incoporate your own terms in it.I have not accepted the new Terms and Conditions of Google Adsense yet as I will have to read it again. I am super busy with school so I will deal with everything regarding adsense when all my final examinations are over. Publishers have up to May 5, 2008 to accept the new terms and policies. After the lapse of the said period and publishers have not yet accepted the policy they will no longer be able to access their adsense accounts. In short accounts get terminated!
