In my last post I talked about how to optimize your blog for better paying Adsense ads. If you are just joining us you can read that post here; Optimization Tips for Adsense. Today I want to discuss…
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Our mobile ads team is pleased to announce that mobile image ads are now available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, and the UK, as well as the US. With this mobile ad type, you now have a new way to monetize mobile content while still providing the same benefits as our standard text ads. Mobile image ads enable you to take advantage of the large and growing group of Google mobile advertisers. Ads are matched to your site content and the size of a viewer’s screen, and are paid on a cost-per-click basis. You can view example ads and sizes in the AdWords Help Center.For publishers, mobile image ads provide added flexibility and profitability. Publishers choose whether they want to show text ads, image ads, or a mix of both and Google will then dynamically return the ad that we expect will perform best at the time a user is looking at their site. If you’re a current AdSense for mobile content publisher, you’ll need to update your AdSense code in order to enable image ads for your site. Directions on how to do this can be found in our Help Center. We recommend selecting “Text and image ads” as your ad type, in order to take advantage of all available ads for your content. Once you have your code, paste it into the source code of your mobile website where you’d like to show image ads. If you’re new to showing mobile ads, you can follow the same directions to generate code that allows for mobile image ads.For more information on AdSense for mobile content, check out our microsite or our September post on the AdSense for mobile content product launch. You can also take a look at our posting on the Google Mobile Blog for news on this launch and for information on other mobile and mobile-advertising related topics.Posted by Alexandra Kenin - AdSense Product Marketing
AdSense have today rolled out their new(ish) Ad Review Center for all AdSense publishers. I’m happy about this as I was in this last batch of publishers to see it.
The idea behind the Ad Review Center is that when advertisers target your specific blog you now can see that they’re targeting it and can approve or ban and ad depending on whether you want it to appear on your site or not. This gives you more control over the ads that appear on your site.
Note - this is only for ads targeted to your site (ie general AdSense ads that are contextually placed on your site are not included).
Also keep in mind that when you remove an ad you could be decreasing the profitability of your site as it removes the ad from the ‘auction’ that happens between Advertisers to have their ad appear on your blog.
To find the Ad Review Center log into the ‘Setup’ area of AdSense, then click the ‘Competitive Ad Filter’ area and opt into the Ad Review Center program (it should be highlighted in a little green box).
Many of you have been eagerly waiting for the Ad Review Center to arrive in your accounts, and we’re happy to tell you that this feature is now available for all publishers. By enabling you to review all ads placement-targeted to your site, the Ad Review Center gives you more transparency and control, and ensures that ads are relevant to your site’s content and users.We wanted to share a publisher’s thoughts about the Ad Review Center, so we chatted with Jennifer McDonald, Account Manager at RealNetworks for sites such as rollingstone.com and film.com. Before using it, Jennifer says that “the concerns Real had… were mainly concerns about running competitive ads on our sites.” But she says that by using the Ad Review Center, her team has been able to keep competitive ads from running. As she notes, “We are able to quickly review the ads before they run on our sites and block any ads that are considered competitive to our services.”The Ad Review Center is now available for all publishers utilizing placement targeting. You can get started with this feature by visiting your ‘Competitive Ad Filter’ page, located under the ‘AdSense Setup’ tab.Before getting started, we strongly recommend keeping your review preference set to the default of ‘Run ads immediately.’ This will let you allow or block ads after they have run. If you choose the other option of ‘Hold ads,’ the ads will await review for 24 hours before being allowed to run automatically. Using the ‘Hold ads’ setting will keep ads from participating in the auction while they await review, potentially lowering winning bids and your AdSense earnings. Ads that you have blocked can’t compete in the auction either, so we ask that you keep in mind the revenue impact of blocking ads or switching from the ‘Run ads immediately’ setting.For more information about using the Ad Review Center, please visit our Help Center, and to start using it, please log in to your account.Posted by Katie Mandel - AdSense Product Marketing
AdSense is a wonderful way to make money from blogs for many bloggers - however it’s not always suitable.
Check out this post looking at the ads that AdSense put up on a blog for women over the age of 40.
Ads included (to name just a few):
MEET MARRIED WOMEN! Married but looking? Meet LOCAL married women right now!
OLDER BLACK WOMEN: Free to join. 1000’s of pictures of beautiful older black singles.
HISPANIC WOMEN ONLINE: Find your interracial match on line.
MARRIED BUT LOOKING: Discreet affairs for men and women have never been easier.
AdSense is great when you have a topic that is focused upon some kind of product or service - or a topic that is directly associated with a type of product or service - however when you have a topic that is a little more open to interpretation or vague (and not I’m not saying Women over 40 are vague!) AdSense often produces ads that are less targeted.
The same is true in my experience with AdSense on religious and political blogs. Their bots look at words like ‘Spiritual’, ‘Christian’, ‘Democrat’, ‘Clinton’, ‘Muslim’ and doesn’t know what you’re saying about these things - it’ll quite often guess wrong and put up something that is completely the opposite to what your blog is about.
When AdSense serves irrelevant ads to your blog it doesn’t mean that your topic is no good, just that you might want to go back to the drawing board and find another way to monetize it.
The take home lesson is that when you’re first using AdSense on a blog to watch the ads that it serves up. Keep in mind though that sometimes the ads will start off un-targeted but that they improve after a day or two (perhaps as it learns what does convert and what doesn’t on your blog).
Last week, AdSense Guru Joel Comm launched his long awaited 4th edition of his best selling AdSense eBook. Instead of selling the book at the standard $97 price, Joel decided to sell it at a price everyone can afford, only $9.95.
As you can expect, sales has been quite high. However, what many buyers may not have realized was the when they bought the book, they were auto subscribed into Joel Comm’s Top 1% newsletter. This normally wouldn’t be a problem with most people if the newsletter was free. However, it cost $29.95 per month. The piece of text about the newsletter was extremely easy to miss in the super long sales letter.
When Joel first contacted me about his new eBook, he never said anything about this “negative option” billing. I was under the impression that readers would be buying the AdSense eBook and nothing more. Had I known readers would be buying a book and then get auto subscribed into a $29.95 per month newsletter, I would have made sure the readers knew about it and tell them how to cancel it should they not want the newsletter.
While negative option billing are not illegal, they’re not the most liked or respected sales tragics. Most people like the option of saying no to the extra options at order time, not after the fact. As you can imagine, Joel received a huge negative reaction to the negative option.
Realizing his mistake, Joel has issued a public apology and has revamped the sales page to clearly show the newsletter options.
If you bought AdSense Secrets 4 before the clearer sales letter and don’t want the newsletter you got auto subbed into, then just tell Joel when your first issue arrives and you won’t have to pay for it. To make up for his wrong doing, Joel will be donating 100% of the profit from the eBook sales for the next two weeks.
For two weeks, starting on April 20, 2008, I will be donating 100% of the profits from direct sales of AdSense Secrets 4 to a very worthy organization, Hearts and Hands International.
Kudos to Joel for having the guts to admit he made a mistake and correcting it. Let’s hope Hearts and Hands International makes a lot of money in the next two weeks.
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It has been a big week for bloggers launching products and making special offers.
AdSense guru Joel Comm has this week also announced a new product (or rather an update of an old one) called AdSense Secrets 4.0.
Joe’s written many resources for those wanting to improve their AdSense earnings and his book on the topic has been a best seller on Amazon.
This week he’s launched his 4th version of the product.
Before you visit his sales page - take a deep breath. It’s long, its full of sales talk…. but the product is only $9.95 (his previous ones have been $97).
Joe’s AdSense resources are always a great resource for those starting out with AdSense - so if you’re wanting to improve your AdSense performance or want a good introduction to it a $9.95 investment is definitely worth it.
If that’s you just scroll to the bottom of his sales page, skip the sale and click purchase - you’ll save yourself 15 minutes of reading an watching videos in the process!
At SXSW in the bloghaus I was talking to some of the top youtube’rs and they were telling me about the YouTube partner program. Now don’t get this confused with the Adsense for Video program. With the YouTube partner program you get a revenue share from the money that YouTube makes. So I applied by going to the YouTube Partner page. Filled out the application which was pretty simple then a few hours later I got a email saying that I had been approved. I had read that its pretty hard to get approved but…. If I can get approved then I am guessing its not THAT hard.
One approved you have to link up a AdSense account so they have you sign in and give your Adsense account login information for the account you are going to get paid through.
The final step is going through the tutorial where they show you all the terms of service and rules of the program. Its pretty self explanatory. Of the 13 steps I think 5 of them are devoted to copyright rules. They are very concerned about you uploading original content (obviously) and especially for this partner program.
So how does the money work? Well here is some of the info from the tutorial.
How your videos can generate revenue
* When you designate a video for revenue sharing, YouTube will place ads “inside” or near the video. * You will earn a share of the revenue that is generated from ad impressions occurring when these videos are viewed. * For more details on revenue sharing, please review the Content Hosting Agreement at the end of this tutorial.
As I stated above they are VERY strict on the content you can submit:
Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself. The Copyright Tips page and the Community Guidelines can help you determine whether your video infringes someone else’s copyright.
By clicking “Upload Video,” you are representing that this video does not violate YouTube’s Terms of Use and that you own all copyrights in this video or have express permission from all copyright owners to upload it.
What does this mean?
* Do not use: o A photograph o Any music o Any movie or TV visuals o Any artwork o Any play, theatrical work, or concert
…unless you have the permission of the person who created or produced it * Also: o Make sure you get permission from people who are featured in your video o Don’t include “bad stuff” that is prohibited in our Community Guidelines
Now when I look at my video’s this is what I see:
You even need to tell YouTube a bit about what your video is about that you want to receive a revenue share for:
As for when you get paid seems inline with AdSense:
When and how you get paid
* We’ll send your check or EFT payment within approximately 60 days of the end of the month in which your account balance reaches US$100. * For example, if you earn $105 in January, we’ll send payment to you by the end of March. * If your account balance is less than US$100 at the end of the month, we’ll roll your earnings over to the following month, until the payment threshold is reached. * You will have the option of receiving payment in US dollars or in a local currency. * Your AdSense account will start displaying your revenue 60 to 90 days after you have joined the partnership—but don’t worry, all your revenue is being accrued in the meantime.
Now do not get to excited… the top youtubers I talked to make piss so I doubt I will really cash in but its still nice to give it a whirl 
Some of our publishers have asked us about the policies surrounding promotion for referral units, and so we’d like to address two of the most frequent areas of confusion. While the policies are generally the same for referrals as for standard AdSense for content ad units, there are a few minor differences.Recommending products vs. encouraging clicks We previously addressed this topic, but we’d like to remind you of the policy and provide some additional clarification. You can endorse or recommend products you’ve chosen to refer on your sites, but we ask that you only make recommendations when you’re familiar with the specific product and you’ve decided not to use the ‘Pick best performing ads’ feature for that ad unit. For example, if you’re familiar with a specific travel agency you’re referring, you may use language such as “I use this agency and recommend it to book your next vacation.” By being honest with product recommendations, you can help build user loyalty and trust, which will benefit your site in the long run.You may be wondering why we allow publishers to call attention to referral units but not standard ad units. This is because there are significant differences between these two types of ads, the most important being that advertisers only pay for traffic from referral units if the user performs a specific action the advertiser has designated (such as making a purchase from the site or signing up for a newsletter). Please keep in mind that there is a fine line between recommending a product and encouraging your users to click on a referral button for personal profit. Publishers may not ask users to click on the referrals to help them earn money, and may not refer themselves to their own referral products. In addition, publishers may not draw unnatural attention to their referral units with arrows pointing to the units or other similar methods.Using online advertising As is true for all sites displaying AdSense ad units, referral units, or search boxes, your site must comply with Google’s Landing Page Quality Guidelines (LPQ) if you’d like to use online advertising of any kind as a traffic source. The term ‘online advertising’ refers to a range of methods, from advertising programs such as AdWords to posting your site within a link exchange or in a forum. However, if the primary purpose of your site is to generate conversions from referral ads, you’ll need to go one step further before advertising your site. You’ll need to first receive permission from the advertisers whose products you’re referring before advertising your site or their products. Please note that Google has made the decision to not allow publishers to use online advertising for any of the Google products or those of our Google Pack partners.Posted by Uladzimir Hrapelman - AdSense Publisher Support
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After a two year gap since the last edition of AdSense Secrets, my buddy Joel Comm has finally released AdSense Secrets Version 4. The fourth edition of AdSense Secrets is the definitive work on Google’s AdSense advertising system. Joel has fully updated his best seller so you can take advantage of every change Google has made over the past two years. Best of all, the new eBook is available at a price that is so low, everyone will be able to pick up a copy.
Buy AdSense Secrets 4 for only $9.95
The original AdSense Secrets sold thousands of copies at $97 and it was worth every penny. With the new version selling for only $9.95, there’s no reason not to add this work to your success library. The 230 page eBook will teach you everything you need to know about Google AdSense and most importantly, it’ll show you how to make maximum money from it. It’s good for both beginner and advance Internet marketers. I got my copy. How about you?
Buy AdSense Secrets 4 for only $9.95
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I don’t know about you, but I’m a big fan of data. I look at my own reports frequently and use channels to track the performance of individual pages and ad units so I can optimize my AdSense experience.I’m also a fan of AdSense for content link units. As we’ve mentioned before, these units pack a big punch while conserving your screen real estate and can be a great addition to a page that’s already using one of our many other products. We’ve also been doing a lot of work lately to improve the targeting of link units.This is why I’m happy to announce that my two loves are now coming together. As of today, we’ve enhanced your reports so that you can view the performance of link units separately from your other AdSense for content units. Even better, the link unit-specific reports contain more information about your link units. A lot of publishers have been asking us for more statistics on their link units, such as the per-link CTR and the number of click-throughs to the link units results page. To view your new, improved reports, visit the Advanced Reports page under your Reports tab and select AdSense for content. You’ll notice a new option to customize your reports — ‘Choose Units’. A ‘Combined’ report will look just like the data you’re used to seeing in your AdSense for content reports, while choosing ‘Ad Units’ or ‘Link Units’ will help you look at things with more granularity.
Please note that data is only available dating back to May 2007. Right now, we’re having a little issue where, if you generate a report with a date range starting any earlier than May 2007, our report won’t show any data, even if there is data after May 2007. Rest assured that our engineers are aware of the issue and are working to display all available data even if the date range starts before May 2007.Remember, you’re allowed to put up to three link units on any given page in addition to your three regular ad units. With better reporting and improved performance, now is the perfect time to start using link units if you aren’t already. Posted by Molly Aplet - AdSense Publisher Support
I just logged into my AdSense account to check my nightly stats and found a new reporting option in the ‘Advance Reports’ section (pictured below).
Now you can choose to view ‘Ad Units’ or ‘Link Units’ or ‘Both’.
Ad Units are all of your normal ad units (text ads, image ads, video ads) and ‘Link Units’ are those little adlink unit ads that many bloggers use around their navigational areas that take readers to a second page of ads.
it’s good to see these stats as they were previously all mixed into one in the advance reports unless you’d set them up in channels.
