Making Money With The YouTube Partner Program

At SXSW in the bloghaus I was talking to some of the top youtube’rs and they were telling me about the YouTube partner program. Now don’t get this confused with the Adsense for Video program. With the YouTube partner program you get a revenue share from the money that YouTube makes. So I applied by going to the YouTube Partner page. Filled out the application which was pretty simple then a few hours later I got a email saying that I had been approved. I had read that its pretty hard to get approved but…. If I can get approved then I am guessing its not THAT hard.

One approved you have to link up a AdSense account so they have you sign in and give your Adsense account login information for the account you are going to get paid through.

The final step is going through the tutorial where they show you all the terms of service and rules of the program. Its pretty self explanatory. Of the 13 steps I think 5 of them are devoted to copyright rules. They are very concerned about you uploading original content (obviously) and especially for this partner program.

So how does the money work? Well here is some of the info from the tutorial.

How your videos can generate revenue

* When you designate a video for revenue sharing, YouTube will place ads “inside” or near the video. * You will earn a share of the revenue that is generated from ad impressions occurring when these videos are viewed. * For more details on revenue sharing, please review the Content Hosting Agreement at the end of this tutorial.

As I stated above they are VERY strict on the content you can submit:

Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself. The Copyright Tips page and the Community Guidelines can help you determine whether your video infringes someone else’s copyright.

By clicking “Upload Video,” you are representing that this video does not violate YouTube’s Terms of Use and that you own all copyrights in this video or have express permission from all copyright owners to upload it.

What does this mean?

* Do not use: o A photograph o Any music o Any movie or TV visuals o Any artwork o Any play, theatrical work, or concert

…unless you have the permission of the person who created or produced it * Also: o Make sure you get permission from people who are featured in your video o Don’t include “bad stuff” that is prohibited in our Community Guidelines

Now when I look at my video’s this is what I see:

You even need to tell YouTube a bit about what your video is about that you want to receive a revenue share for:

As for when you get paid seems inline with AdSense:

When and how you get paid

* We’ll send your check or EFT payment within approximately 60 days of the end of the month in which your account balance reaches US$100. * For example, if you earn $105 in January, we’ll send payment to you by the end of March. * If your account balance is less than US$100 at the end of the month, we’ll roll your earnings over to the following month, until the payment threshold is reached. * You will have the option of receiving payment in US dollars or in a local currency. * Your AdSense account will start displaying your revenue 60 to 90 days after you have joined the partnership—but don’t worry, all your revenue is being accrued in the meantime.

Now do not get to excited… the top youtubers I talked to make piss so I doubt I will really cash in but its still nice to give it a whirl ;)


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Promoting your referrals — properly

Some of our publishers have asked us about the policies surrounding promotion for referral units, and so we’d like to address two of the most frequent areas of confusion. While the policies are generally the same for referrals as for standard AdSense for content ad units, there are a few minor differences.Recommending products vs. encouraging clicks We previously addressed this topic, but we’d like to remind you of the policy and provide some additional clarification. You can endorse or recommend products you’ve chosen to refer on your sites, but we ask that you only make recommendations when you’re familiar with the specific product and you’ve decided not to use the ‘Pick best performing ads’ feature for that ad unit. For example, if you’re familiar with a specific travel agency you’re referring, you may use language such as “I use this agency and recommend it to book your next vacation.” By being honest with product recommendations, you can help build user loyalty and trust, which will benefit your site in the long run.You may be wondering why we allow publishers to call attention to referral units but not standard ad units. This is because there are significant differences between these two types of ads, the most important being that advertisers only pay for traffic from referral units if the user performs a specific action the advertiser has designated (such as making a purchase from the site or signing up for a newsletter). Please keep in mind that there is a fine line between recommending a product and encouraging your users to click on a referral button for personal profit. Publishers may not ask users to click on the referrals to help them earn money, and may not refer themselves to their own referral products. In addition, publishers may not draw unnatural attention to their referral units with arrows pointing to the units or other similar methods.Using online advertising As is true for all sites displaying AdSense ad units, referral units, or search boxes, your site must comply with Google’s Landing Page Quality Guidelines (LPQ) if you’d like to use online advertising of any kind as a traffic source. The term ‘online advertising’ refers to a range of methods, from advertising programs such as AdWords to posting your site within a link exchange or in a forum. However, if the primary purpose of your site is to generate conversions from referral ads, you’ll need to go one step further before advertising your site. You’ll need to first receive permission from the advertisers whose products you’re referring before advertising your site or their products. Please note that Google has made the decision to not allow publishers to use online advertising for any of the Google products or those of our Google Pack partners.Posted by Uladzimir Hrapelman - AdSense Publisher Support

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Business of Buying Website

One of my friend had some money lying in his savings account, which he wanted to invest in building an online business. We discussed is some time back in some detail. My suggestion to him was to just go out to the marketplace and buy some good websites. I even gave him some tips on what to look for while buying websites.

Around 2 months back, he went out and bought 6 websites for a total sum of around $44,000. We did some optimizations and link building work for the websites. Now these sites are making around $5,000 in monthly revenues with a monthly expense of around $200. That is a very good ROI I would say. He would get his money back in less than 10 months. Wow! Which other business would provide that sort of ROI.

So what are the tips I gave to my friend for buying websites?
Here are those tips. just remember them while going into the marketplace and buying a website:

The first thing you need to remember is that you should try to buy website with minimum amount of work required. That is the key to building your “online real-estate empire”.
Always use escrow service. Even if it is at the cost of your own money. This will give you time to verify ALL the claims by the seller about the monthly traffic and revenue. If those claims are not met, feel free to reject the deal.
When viewing the traffic stats, make sure you view the referrals stats as well. These days many people create quick traffic with sites like digg and stumbleupon and then sell the website. Such websites may not have a good business model to work on in the long run. So make sure that you view the referral stats to see how much traffic is coming from search engines. If around 70%+ traffic is coming from various search engines, you are good to go.
If the seller is not using adsense on his website, make sure he is not banned from using it.
When person is showing the revenue stats (lets say from adsense), make sure that CTR is not very high. If it is too high, make sure that the person is not in any sort of violation of policy on the page, for example, images above the ads, extra attention to the ads, etc.
When you see the page rank of the website, don’t just believe it. Check the back-links of the website and verify that these back-links actually make sense with respect to the page rank of the site.
When verifying the back-links, check if there are many site-wide back-links. If yes, ask the person whether these are his own sites. If yes, ask him how long the the links will stay. If not, ask him what sort of understanding with the other site is, so that those links can stay there.
Make sure that internal pages of the site also have some page rank.
Ask the seller if he has ever sold any site before (on the same forum/marketplace or other). If yes, check his history and transaction with previous buyers.
Make sure that the site is listed in Google and pages are cached.
Make sure you ask the seller whether the content on the site is unique. If yes, ask him who has written the content. Use the copyscape to verify what the person says. Also inquire about the images used on the website. Make sure they are not in any copyright violation with some other site. If they are, you should know about it.
Check the age of the site. The older the better. Check the archive of the website at archive.org to see what has been the past of the site. Make sure it is not a site which was created on a old domain grabbed which had some other site in past.
Ask the person whether he bought the site from somebody else. If yes, when.
Find out what softwares/scripts he is using on the site. Make sure you are comfortable with those. Else it can create problem later on.
Don’t ever belive the “webalizer” stats. They are much inflated. Ask the person to provide stats from any third party like google analytics or scripts like awstats.
Last and finally, ask the person if he/she would help you moving the site to your server. Most people will agree to it, but its always good to ask first.

So now you know what are the things you need to know while going for the business of buying website and creating your own online real estate empire.

Are there any tips you would like to add here?

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