Back in 1995, Gary Rosenzweig published some of the world’s first web-based games. Some of his early games as well as more than 100 created by CleverMedia, the company he later founded, are available at GameScene.com.”Even in those early days, it was clear to us that web advertising was the best way to earn money from our content,” says Gary. Revenue from ads offered him creative and financial freedom to be both a game developer and publisher. But the early ad banner market was volatile and fluctuated constantly. It wasn’t until he joined the AdSense program in August 2003 that Gary was able to get consistent high-level performance from advertising.”AdSense not only performs better than banner ads, but is also much better for site visitors,” Gary notes. “The text ads and high-quality display ads used by Google were a far better experience than the pop-ups, pop-unders and interstitial ads still used today by our competitors.”At GameScene.com, CleverMedia uses 160×600 wide skyscrapers next to the games, and 300×250 medium rectangles on instructions pages. Gary encourages other publishers to test different ad formats and placements on their own sites, especially as their users grow and change. Having non-obtrusive but relevant advertising on high-traffic pages provides the revenue CleverMedia needs to keep making innovative web games.Have your own success story to share? We’d love to hear from you.Posted by Sunil Subhedar - AdSense Publisher Support
6 Ways to Make Money Using YouTube
YouTube is probably one of the most popular services online. But, how do you incorporate its use in helping you to make money online?
1. Add Premium Partners’ Videos on Your Blog or Site. If you have an Adsense account, log in and get the code for ‘video units’. You can create a YouTube Video Player and customise it according to various categories, key words, and content providers.
2. Run affiliate ads on YouTube videos. Chris on Making Money Scoop has some tips on how to do this using various tools.
3. Provide regular quality video content. Perhaps, you can become a ‘premium’ publisher and Google will split ad revenues with you.
4. Start a video blog or site that features various YouTube content. These blogs and sites can be anything from cute animal videos to craft tutorials. Then, run relevant ads and affiliate programmes on your blog or site.
5. Accept direct ads on your YouTube content. If you upload your own videos on a regular basis and you have a decent following, you might want to accept ads on your videos.
6. Enrich your sales using YouTube videos. If you sell an item on an online shop and you are able to compliment your listings with YouTube videos, then it will be useful. Also, you can link to your sales page on your YouTube. This might help bring video viewers to visit your sales page.
So, do you use YouTube at all in your online business? Can you think of other ways to use YouTube videos to help you to make money online?
Tags: advertising, affiliate, online videos, premium partners, videos, YouTube