Google Adsense Wired Collection

This article will show you how a smart 15 minutes can double your ad revenue.

This guest post was written by Shaun Connell, the webmaster of Make Money, a free resource for individuals who want to understand the business theory behind making money online.

The bottom line of a business is profit, and the e-business is no different. Incredibly enough, sometimes we completely miss this simple concept. Given this, website oriented and designed to effectually increase profits serves the ultimate purpose of the website-based business, and is justified. Or, to be cliche: show me the money.

Beautiful but Stupid

Incredibly, there are often huge flaws in web design that completely ignores the proven ways of maxing profit without cutting into style. I honestly have no idea why this happens, but it’s incredibly predominant, even in “Adsense Optimized” web design. Even beautiful sites miss web usability. This costs thousands.

You can double your profit and make money twice as fast if you simply rework your design on basic principles of web-usability. Figure out what works best, then do it. Figure out where to place your ads, then place them there. It doesn’t take more than a few minutes, and can end up making you tens of thousands over time.

How Readers Read

Jakob Nielsen is a usability expert, or, maybe I should say he is the usability expert. He’s the foremost expert on making websites work. Literally. Getting visitors to stay longer, make a sale, subscribe to the newsletter, click an ad…this is who Jaokob Nielsen is. He wrote a report regarding a reading pattern study recently done, explaining some outrageously important findings.

Unfortunately, visitors don’t read all of our pages. They don’t read every word. They skip a lot, and scan for highlights. Visitors ignore almost everything. This means that some areas of the page are seen more than others, meaning that some places are better for advertisements than others.

It’s vital. And it tells us something that can be used to make money at twice the rate you were before.

In 15 minutes you could save up to 15% or more on your ad placements…

1. Middle Ads

Advertisements in the middle means outrageous amounts of extra clicks, and extra earnings. You can multiply your advertisement earnings by simply targetting the traffic in the middle, directly under your article titles. It works. It’s the best place for a single ad block.

2. Left Sidebar Ads

Incredibly, the biggest bloggers in the industry usually have a sidebar on the right with their advertisements, instead of on the left. The left converts more…way more. Money is literally being left at the table. This isn’t just about ads. Subscriptions, navigation links… an incredible amount of extra traffic and earnings is simply being forgotten because of the lack of fifteen minutes of preperation.

Do your homework, analyze the best places to place your ads, then do it. It only takes a few minutes of follow up, especially if you use wordpress. In 15 minutes, you could double your advertiser earnings.

Now go do it.

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Do you ever wonder why it is that you have 500 or 1000, or even 5000 subscribers to your RSS feed and thousands of visitors per month… yet you barely make any money from your blog, if any at all?

The reason is simple…

You have the wrong kind of traffic coming to your blog (or website)!

Most make money online bloggers write post after post aimed at other bloggers and internet marketers, and they try to get as many readers as possible through social websites and other things like that. However, this is not a very good strategy if you really want to make money from your blog.

The people you are targeting with your blog posts are the exact same people who are doing the same things you are trying to make money online and they are definitely not the ones who are going to click on your ads or buy your recommended products. They know what Adsense ads are and they are probably promoting the same products you are on their blogs. So why would they take any action that will make you money? They won’t!

If you really want to make money online then most of your traffic needs to come from search engines because the average person doing a search won’t have a clue what Adsense is so they will gladly click on your ads. They also don’t know what an affiliate link is so they will buy products through your affiliate link if it’s going to help them make money online.

So what do you need to do?

Stop wasting all your time getting traffic through social sites and writing your posts aimed at other bloggers in the same niche as you!

You need to start getting keyword rich inbound links with the sole intent of ranking highly on the search engines (specifically Google) so you can start getting traffic from searches. Let’s say, for instance that you want to rank highly for “how to make money online” then you need to start acquiring backlinks with that as the link text and variations of it.

Want to know what kinds of inbound links you should be getting to maximize your search engine rankings? Read my recent post on finding the perfect backlink. And read Ryan’s recent post on the subject: What Links Can You Point at Your Web Site?

You should also do some keyword research on all the various searches related to your niche and start writing some posts about the different topics that are being searched so you can get rankings for lots of long-tail keywords. The traffic you get from those posts will start adding up and can turn into a lot of visitors and a lot of money!

Getting traffic that actually makes you money isn’t rocket science, it’s really quite easy. All it takes is the discipline on your part to build backlinks and write specific keyword rich posts.

Dedicated to your success,
Trent Brownrigg
Owner of a highly popular make money at home website and a fast growing work at home blog.

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