Google Adsense Wired Collection

It’s all Hallow’s Eve! Tonight the streets will be teeming with ghosts, fairies, and superheroes (along with a few presidential candidate look-alikes, we imagine). To get you in the Halloween spirit, consider these ways to celebrate with AdSense:- wear a witch’s hat while viewing your AdSense reports- perform some optimization magic on your ad units- change your ad unit color palette to orange and black*- create an ad placement that highlights your spookiest (or, okay, most prominent) ad units to advertisers- eat candy corn, then use your AdSense payments to cover the dental workOver here at the Mountain View campus, we’re keeping it festive, too.Happy Halloween from the AdSense Team!*This color scheme, while eerie and appropriate today, may not be very effective the other 364 days of the year.Posted by Julie Beckmann on behalf of the AdSense Team

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Every morning when I wake up, I see that the market is down by 5% to 10% from its yesterday’s level. News only talks about banks writing-off their loans as losses. Companies going bust. People loosing confidence in the system. Panic selling setting in. Stock prices falling like 50% a day.

But is this all hurting me and you? Let me tell you about me and then you can tell about yourself.

Well in one way, yes, it is hurting me. I am a high risk personal and have at-least 70% of my net-worth invested into the equity market. Seeing the market going down everyday is really hurting.

But this post is not about the equity market. This post is whether the economic recession (if I can start calling it that) is hurting my earnings from the advertising networks and advertisers. Is it hurting my online business.

Well the answer is NO.

Lets analyse.

First of all lets talk about the traffic. My overall traffic is steadily increasing due to my “do marketing all the time and never stop” strategy and creating more and more sites. So, no problem in there. People have not stopped using internet in this bad times. I agree that traffic on some of my financial sites has decreased a bit (like loans) but on others it has increased (like foreclosures) as well. So overall no drop in traffic.

Now talking about the earnings. There are two different stands companies take in the time of fear and recession. Some companies reduce their marketing and advertising budget, while other (and I call them good companies) boost up their marketing and advertising budgets in such times to gain more customers.

So, overall I am not seeing any reduction in the earnings from various advertising networks like Google, Kontera, Casale Media etc. Yes, I am seeing some reduction in my affiliates and drop shipping sales related sites. But even this reduction is not very big and these type of sites only constitutes about 15% of my portfolios of sites.

So overall, I am getting around same number of dollars each month. Earnings in August and September have stayed around same. In October I am expecting it to be little bit on higher side due to some good addition of sites in my portfolio.

But all this talk was in dollar terms. When I see it in INR (Indian Rupees, my currency) terms, it is much better for me. Few months back the rupee was at “Rs. 38.00 per dollar”, which is now at “Rs. 49.78 per dollar” (as per latest Adsense payment conversion). So the same $60,000 which used to make me around Rs. 2,280,000 few months back now makes me Rs. 2,986,800. That is a huge 31% increase.

So, am I loving this recession? Well, no. Because equity erosion in my personal equity portfolio is much bigger than these increase in earnings. But I am still bullish.

By the way, how are you doing in these bad economy times? How is your currency doing? Are you feeling the pinch of the recession?

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The AdSensePro team would like to cordially invite you to the opening of our new English AdSense Help Forum.We hope that by now you’ve found the AdSense Help Forum to be the best place to ask questions and share tips with other AdSense publishers. We’ve been listening to your feedback about forum features you’d like to see, and we’re excited to announce that we’re moving the English Forum from Google Groups to a brand new platform. (For those who participate in the Forum in another language: rest assured that our engineers are working on making this new platform available in additional languages, although we don’t have a set date at this time.)As of today, we’ve closed up shop and moved the English Forum next door to the AdSense Help Center. We’ve been jealous of the Help Center for a while now. Its innovative interface, clear categories, and snazzy search powered by CSE left us feeling like the odd man out.Now we’ve almost got it all. We have the look and feel of the Help Center with the same CSE to search across the Forum, the Help Center, and the blog. We have the same categories as the Help Center, so you can easily transition from one category to the another. We even have some extra things we hope you’ll really like: a system of levels to reward your contributions to the Forum, and profiles where you can put a picture next to your name. You can subscribe to the Forum (or to individual discussions) by RSS feed. You can post a question and receive your answer by email. You can even vote on which response best answers the question and mark a best answer to a question you asked. We hope you’ll come take a look, and we hope you’ll stay a while, sign into your Google Account, and ask and answer questions.Posted by the AdSensePro Team - AdSense Help Forum Support

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This is the 5th follow up on the case study I was doing on my chemotherapy site at echemotherapy.com on how to make a site which can make you $1000/month at the end of one year.

I have not updated this case study for a long time due to my other commitments. So I will post the stats here for past three months.

If you are not aware of this case study, you can see my past few posts at here, here, here, here and here.

Here are the stats:

Traffic:
————-
July: 7,603
August: 8,245
September: 9,349

Earnings:
—————
July: Total: $62.61. [$47.28 from Adsense and $15.33 from Kontera.]
August: $118.46 [$83.92 from Adsense, $19.54 from Kontera and $15 private sale.]
September: $179.76 [$129.78 from Adsense, $24.98 from Kontera and $25 private sale.]

Other Details:
——————-
Total pages listed in Google as of today: 141
Page Rank: 3
Work done in last 2 months: Around 15 articles submitted through bum marketing and around 20 new articles added to the site.
Total time completed as of 30th September: Six and half months (five and half more months to go)

Whats Next?:
1. Continue bum marketing
2. Try to get some more good links
3. Try to sell some more advertising

Am I happy on how the site did in last 2/3 months?
Well not fully, it could have done better in last 2 or 3 months. But due to lack of my time to the site, it is lacking little bit behind. I think now it is time that I give it some more boost.

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Today Life Coach Tim Brownson from A Daring Adventure explores 6 tips to get your mindset right when approaching blogging.

10 spare hours a week - Check
Niche market - Check
Basic understanding of SEO - Check
Google Adsense account - Check
Dummies’ guide to writing great content - Check
Burning desire to succeed - Check

There are a lot of great sites, this one included, that can help aspiring writers progress smoothly through the ranks of mere blogging wannabes to the heady heights of ‘A’ listers. To read some articles it would be easy to assume if you follow this A-Z of Blogging success you’ll be basking in the adulation of thousands of subscribers faster than you can say “Really Simple Syndication”.

The reality is that, like people in most industries, few bloggers make a successful transition to the very highest level. Even though they know at a mechanical level what’s needed, they don’t seem to be able to put everything in place. There are a number of obvious reasons such as a lack of focus and/or discipline, inability to write great content and a lack of understanding of the requirements of their target audience, and one less obvious one.

Few newbies take into consideration (or maybe just take for granted) the psychology behind becoming a successful blogger: the ability to roll with the punches and succeed come what may. It’s not enough to just know the technical side of things, you have to be able to stay on track, stay committed and hopefully stay sane. Otherwise you’re likely to burn out quicker than a magnesium candle.

Here are the six tips that, coupled with all the other great advice on offer, will, if not guarantee your success, certainly stack the odds more heavily in your favor.

1. Patience Is A Virtue

If you’re naturally an impatient person you’ll want to curb that tendency when you get into blogging. Otherwise you’re likely to end up very frustrated and very stressed. Wanting to get on with the job in hand is all well and good - but it doesn’t matter how far your veins bulge out of your neck, Alexa won’t be back to your site for a day or two and Google won’t be indexing you on a daily basis to begin with, so let it go.

Do what you need to do to meet your short-term goals and relax in the knowledge that all is good in the world. Be aware of what is within your circle of influence and what is outside it, and then stay focused on the former.

Unless you are very lucky, have lots of spare cash to advertise or have oodles of time on your hands to go on a commenting frenzy, it’s unlikely you’re going to see much of a return inside six months. It can be done, but don’t bank on it

2. Perfectionism Is Pointless

One of the biggest killers of projects is perfectionism in all its various guises. If you are to stand any chance of getting to the stage where all you have to do is switch your computer on to make money, you need to realize that some of your early stuff will be less than stellar.

I thought my early posts were insightful, thought provoking and witty. When I look at them now I roll my eyes and think they were pretentious, self indulgent and forced. It took me over a year to become happy with my writing style and find my niche. Writing is a practice and you’ll improve in the same way as you would if you took up playing the guitar, speaking a foreign lesson or public speaking.

Accept that some of your early stuff will not be perfect and publish it anyway. In fact publish it BECAUSE it’s not perfect. You’ll only really learn and develop as a writer by getting your stuff ‘out there’ and seeing what response you get, or even don’t get.

3. Embrace Failure

I’m sure you have heard the phrase “fail, fail often, and fail quickly”. It makes perfect sense to fail as quickly as you can so that you can learn from those errors and move forward. Ask any ‘A’ lister if they have screwed up at some stage and I’m confident somewhere in the region of 100% will say yes.

That’s life, that is how human beings are wired up to learn and you’re no exception. Of course you should learn as much as you can and avoid the really obvious pitfalls by reading books such as Darren and Chris’s ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. However there’ll plenty of non-obvious roadblocks specific to your area of expertise that you won’t be expecting and won’t foresee, no matter how much planning and research you do.

Embrace these roadblocks, kiss them and thank each and every one of them for turning up. Each one that you overcome is an opportunity to learn and grow. Not only that, but every one that you deal with successfully separates you from the also-rans that have bailed out at the first sign of trouble.

When (and not if) something goes wrong ask yourself one simple question: “What can I learn from this?” If you can take some valuable experience with you, and know that you won’t repeat the same mistake, then it’s been worth it.

Anybody that has failed spectacularly only to go on to bigger and better things will tell you they wouldn’t have it any other way. We need the agony of short-term failure to ensure delicious long-term and long lasting success.

4. Develop A Thick Skin

Benjamin Franklin once said, “In this world nothing is certain but death and taxes.” Unfortunately Benny didn’t have a blog, because if he had the quote would have been “”In this world nothing is certain but death, taxes and if your blog becomes popular people will get jealous and want to see you fail.”

It doesn’t matter how brilliant your blog is, how much you pour your heart and soul into it, how genuine you are and what the quality of the writing is like, some people will still want to see you knocked down a peg or two. In fact, the more successful you are, the more some people will want to see you fail. Twas ever thus I’m afraid.

You’ll probably receive abusive e-mails from time to time as well as commenters who want to make you look foolish and/or criticize you. That’s just life as an ‘A’ list blogger. You need to either deal with it or prepare yourself for the day when you’re asked to put on the jacket with the very long sleeves.

Understand your readers do not know you. Some will think they do and may even start to perceive you as a friend. This is cool as long as they don’t start hanging around outside your house and sending you rabbit paws through the mail, but they still don’t know you. Therefore, any criticism that is aimed at you reveals nothing about you. It says plenty about the person that administers it, but that’s about as far as it goes.

You should deal with criticism the same way as you should deal with compliments: with a pinch of salt. Of course we all prefer to receive compliments, but they’re two sides of the same coin. If you take the good stuff too seriously, you’ll not be able to deal with the bad stuff when it arrives.

Whatever somebody says, simply thank them for their feedback. Then decide whether that feedback is useful and can help you move forward. If it can, great, use it. If it can’t, drop it because you don’t need it.

5. Stay Focused

This leads on from growing a thick skin. If you’re too heavily influenced by what others say you’re going to lose focus. Why did you start the blog? What are your goals? Who are you writing for? Get back to basics and re-connect with your real objectives from time to time. Otherwise you’ll start trying to please everybody and end up pleasing nobody.

Readers will come and readers will go, that’s just how it is. It isn’t about you and it’s pointless to try and work out people’s motives. I have enough trouble trying to work out what is going on inside my own head without trying to second-guess what other people are thinking. Firstly, you’re going to waste a lot of time and emotional energy and secondly you’re probably going to get it wrong, if not horribly wrong. Let it go.

6. Know Your Identity

Your blog is not you; it’s not your identity. If it crashes and burns that doesn’t mean you do too. We all want a successful blog with people lining up to comment and pay us homage (I know I do anyway), but it’s really not life and death.

Keep some perspective. Go all out to achieve your goals (you have got written goals, right?), but don’t stay attached to the results. Not only will that mean you keep a sense of balance, but conversely it will make you more likely to achieve your aims anyway.

Read more from Today Life Coach at A Daring Adventure.

Tags: blog tips, blogging, Psychology

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One of the earliest requests that I remember seeing AdSense publishers making of Google in forums is for better analytics and stats on their AdSense earnings.

Today (years later) AdSense have announced what we’ve all been suspecting would happen for ages - they’re integrating AdSense with Google Analytics stats.

It isn’t available to all publishers yet (they’re rolling it out gradually) but if it is you’ll see an invitation in your AdSense admin area. Here’s how AdSense describe it:

“you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.”

Being able to know which specific pages on your blog are earning a lot (or not much) and which sites traffic earns you the most is going to open our eyes as publishers to many possibilities and hopefully more profitable blogging.

Here’s a video from AdSense that hopefully sheds some more light on this new feature for those of us not yet able to access it.

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Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we’ve heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of our personal favorite reporting tools, Google Analytics, with AdSense. We’re gradually rolling out this functionality to publishers, and you’ll see an invitation link at the top of your ‘Overview’ and ‘Advanced Reports’ pages when it’s been enabled for your account. By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.We’ve highlighted a few ways to use the integrated metrics below, but we encourage you to be creative! Come up with your own to discover how useful (and fun) new data can be: Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.Drive high-earning traffic to your site. Use the ‘Referring sites’ report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources. Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site’s AdSense performance over time, or by time of day.Again, this feature is not yet available to all our publishers, but please keep checking your account for an invitation. In the meantime, you can take a look at our demo to learn more about the reports you’ll have access to:Posted by Vineesha Malkani - AdSense Publisher Support

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Can you make money online with social traffic? This is the million dollar question and believe me people are desperately trying to do just that - make money from traffic generated through social networks like Stumbleupon, Digg, Entrecard etc. So far the general consensus is that social traffic doesn’t convert into buyers or at least not very well. In fact, the only meaningful money being made from social traffic is indirect - sites that have managed to attract a large enough audience are able to sell advertising. They make money not from the social traffic but because of the social traffic - advertisers are willing to pay in hopes of attracting the traffic to their product or service. Most people are familiar with the so called A-List blogs. These blogs for one reason or another have managed to attract tens of thousands of readers or subscribers and are able to sell advertising as a result of their large readership and their blogs subject matter. They post large earnings and this in turn has spawned legions of others trying to duplicate the success of the A List. So is it working? Not really but rather than dissuade people, as I usually do, from following this strategy I want to make a couple of suggestions that can drastically improve your chances of gaining a large enough readership to enable you to make money from advertising.My regular readers know that I myself do not chase social traffic nor do I promote it. Search engine traffic provides me with a good income without requiring all the work necessary in promoting a social site. However, I am always looking for new ways to make money online and if it can be made from social traffic then so be it. The blog you are reading is for better or worse, an Adsense blog. My goal with this blog is to rank well in Google for as many “make money online” terms as I can and earn money from the revenue generated from Adsense. All in all I have been quite successful and make a decent buck - about $100 - $125 a day. My serp rankings generate several thousand visitors a day - most from Google. The funny thing is - I also have a lot of regular readers. Rather astounding in light of the fact that I don’t do anything to promote a readership. I don’t stumble, digg or bookmark. I avoid forums as much as possible (a huge time sink) and I have never made a YouTube video. In general I DON’T do all the things I see everyone else doing that IS trying to build a readership. So the question is this - why do I have more readers than most of the sites who are trying to get readers? Am I doing something that they (you) aren’t?Yes. I’ll get to it in a moment…Some of you may think that quality of content has something to do with it and you are right - good content will make people subscribe and keep them coming back. The thing is almost all of you chasing social traffic have quality content. What you are lacking is a means of getting new people to your site. Most of you belong to one or more social groups and are able to build up a few hundred RSS subscribers and even a few hundred links from your friends within the social circles you frequent. Unfortunately you soon run out of new people in the group and everything stalls. No new blood - no new subscribers.The trick to building large readerships is not found in the social networks - it is found in the search engines. The bulk of my readers haven’t found me through social networks - I don’t use any. Yes, a lot of readers have been sent this way from my online friends but the vast majority of my readers found me while searching for information on Google. Remember I push thousands of people through this site everyday and a few actually stop and read - some end up subscribing. Now I know what you are saying - great if you happen to get search traffic but most of you don’t. I want to make two suggestions that will drive search traffic to your social blog and both suggestions are easy to do.I am going to use two blogs as examples. Both these blogs have great content and a small existing fan base. Many of you are in the same position as the sites I am about to look at so apply what I say to your own blog and watch what happens.Turnip of Power is a blog about Social Networking. Turnip’s blog is on a mission to find ways to make money from social networks. Using Google’s Keyword tool there appears to be about 15k searches a month for the term “social networking” and another 15k or so worth of searches for related terms. Turnip has spent a year building the site and has about 180 RSS readers. The problem is that Turnip doesn’t get any of the search traffic looking for social networking sources. If the blog did get search traffic I can guarantee the RSS numbers would be much higher. Turnip can make two little changes in order to rectify this situation - changes I urge all of you to make if you are after readers.The number 1 mistake - of all time - when it comes to search traffic is…Most of you don’t tell Google what your main keyword is. You tell Google what the name of your blog is but in most cases the name of your blog and the subject matter are totally different.Here is Turnips Blog Title. (Click images to enlarge)I’m showing you the title as you see it in a browser window because this is what Google sees. Turnip’s blog is about “Turnips” and “Power” as far a Google is concerned. In reality the blog is about social networking and Entrecard. In fact Google can decipher this using the blogs content but when it comes to serp ranking the sites that use “social networking” or “Entrecard” in their Title will far outrank the sites that don’t.Quick fix - Turnip should add “Social Networking” or “Social Networking with Entrecard” to the blog Title. The on-page title can stay the same (In the header) but remove it from the Blog Title tag and only use keywords relevant to the blog content. Let me show you something. Turnip has 600 links according to SEO Elite and just about every link pointing to the site has “Turnip” or “Turnip of Power” in the anchor text.As a result Turnip ranks number 1 in Google for the term “Turnip of Power” and probably ranks not bad for “Turnip”. This would be great if the blog was about turnips and people were searching for turnips in droves. The thing is no one looking for blogs about “social networking” will ever find Turnip’s site. Would you think to type in “Turnip of Power” if you were searching for info about social networking? Quick fix - I’m sure Turnip knows most of the people linking in. Ask all the friends linking to you to change the anchor text so that the keyword “social networking” is used and not Turnip of Power. I can guarantee that any blog with 600 backlinks using the right keyword would rank on top of the serp’s.I have used Turnip’s blog as an example because it is the type of site that contains quality posts and the owner has above average work ethic and most importantly some actual talent. Given a steady stream of new visitors there is no reason that the site couldn’t gain a large and loyal following. The problem until now is that Turnip has really only used the Entrecard traffic to build the site and after a year this has only netted 180 readers. A lot of work for little results. A note to everyone - notice that my link to Turnip’s blog above uses the keyword and not the blog name. I have just given Turnip the first Good link in a year. All of you can and should link to each other the same way - use a keyword that is relevant to the site you are linking to and stop using the person’s name or blog name. Another site I want to show you is Kathy’s Online Humor blog called The Junk Drawer.I feel like a total shit as I promised to give Kathy some tips a while ago and just haven’t got around to it. Kathy I am sorry but I didn’t forget about you - just swamped. I have met a number of exceptionally talented writers online and Kathy is as good as they get. I believe she could become quite well known if only people knew she was there. The two things I just told Turnip to do applies to Kathy as well. In Kathy’s case her blog title is “The Junk Drawer”. A cool name but not something that someone will type into the search box when looking for a humor blog. Kathy you can keep the name in the header but change your blog title tag to “Humor” or “Online Humor” or “Humorous Stories Online” or well, anything related to humor. Secondly, like Turnip, Kathy has a ton of great links but all of them use “The Junk Drawer” or “Kathy” in the anchor text of the links. Kathy I know your fans love you (I do) and if you asked them to change the anchor text to various “humor” related keywords they probably would. Do it - you won’t believe how quickly the search traffic will come.It has taken me ages to convince people that these two SEO tips make all the difference in the world when it comes to getting search engine ranking and the traffic that comes with it.If you need convincing please drop in on RT’s Philippine blog called Untwisted Vortex and ask him what happened when he changed his title from Untwisted Vortex to Philippine. Or, ask Fiar what happened when he changed the title of his Radioactive Liberty blog to Political Humor. Or, ask Chanya about what happened when she changed her Blogstruk title to Blogging Tips… oh wait… Chanya you haven’t done it yet! Tsk Tsk. A word of warning - I’m expecting all my friends to get with the program and make these simple little changes and if they don’t I will list the whole works of them in my next post and give em’ all such a verbal ass kicking that I won’t have any readers left. :-)Do it folks - let the search traffic find you. It is well worth it.Cheers,Griz

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Over the last few weeks we’ve (b5media) been experimenting with AdSense for RSS on our blogs (including ProBlogger). I’d previously had them on my photography blog but not here on ProBlogger.

Since activating them I’ve had around 1 email a day from readers telling me that they are seeing ’strange’ ads. The feedback is that some readers are seeing ads for scammy ‘make money online’ products (relevant but not really what I’d want to associate my brand with) or irrelevant ads.

Last night a reader (Pawel from SEOblogr) emailed to tell me that he was seeing ads for a Gay Chubby Dating service. He sent me this screenshot (click to enlarge).

Now I’m sure ProBlogger has its fair share of Gay Chubby reader who are looking for dates - but it’s not the most relevant ad in the world - certainly not ‘contextual’ as the post it appeared under was about the names that people leave comments under on blogs.

I’m wondering if this ‘irrelevant’ AdSense for RSS feeds is impacting others? I do know that irrelevant ads impact normal AdSense ad units from time to time but it seems I’ve had a lot more complaints about them in my feed than any other ad unit.

PS: I took a few minutes to scan through other b5media blogs to see how relevant the AdSense ads are on them. In most cases they are pretty good. The only other explanation I can think of is that perhaps because the ads are geotargetted that in some parts of the world there are less ads in the system and that relevancy suffers in these places.

Tags: Adsense, AdSense for RSS, RSS, RSS advertising

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Last week we mentioned that there would be site maintenance on Saturday, October 11th — if you attempted to log in during the maintenance period, you may have noticed that you were able to access your account as normal. That’s because the maintenance scheduled for last weekend was postponed, and it has been rescheduled for this Saturday the 18th during the same time frame (10am to 2pm PDT). We sincerely apologize for the miscommunication and for any inconvenience caused. Again, here’s the start time in a few different cities:London - 6pm SaturdayCairo - 7pm SaturdayKolkata - 10:30pm SaturdayJakarta - 12am SundayBrisbane - 3am SundayThanks for your understanding, and we hope this gives you enough time to reschedule any account activities you may have planned for this weekend.Posted by Arlene Lee - AdSense Publisher Support

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Do you frequently log in to your account to check your stats? We’ve heard from some publishers that they check their accounts every hour, or even multiple times an hour, and we’re definitely happy to see your enthusiasm for the program! (For all of our blog veterans reading this post, you might recognize these as the symptoms of G.A.S.S..)On that note, many publishers have asked us why they don’t see any changes in their stats each time they log in, or why they sometimes see a ‘No data available’ message in their reports. This is because your reports are generally updated every 15 to 30 minutes, but there can sometimes be a delay of up to 24 hours. In addition, it can take up to 24 hours to fully verify our internal logs and finalize your reports — as a result, you may sometimes see changes in your earnings during the course of the day. Please also keep in mind that your reports won’t show data for impressions on public service announcements (PSAs). How often do you check your account? Let us know in our comments field below Posted by Arlene Lee - AdSense Publisher Support

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I have had a few problems this week with my site so I decided to wait until next week to get back to a regular posting schedule. I wanted to go ahead and end the week by letting you know about two very cool news items…

The first one I heard on Twitter from my friend Garry Conn and Internet marketing guru Joel Comm (almost at the same time). According to CNET Google is adding support for Adsense in video games. That is very cool news for game developers. While there are already ways of monetizing games with in-game advertising, Google Adsense entering this market is really good news for game developers.

Secondly, I heard from Michel Fortin that YouTube will soon be introducing the ability to add “Buy Now” links to videos. Video has become an excellent way to market products and services and YouTube is about to make it even better. This is great news for video marketing.

Next week you can expect my second to last post in my Getting Started series. Have a great weekend!

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Our engineers will be performing routine site maintenance this Saturday, October 11th from 10am to 2pm PDT. Although you won’t be able to access your account during this time, you’ll still be credited for all valid clicks and impressions. In addition, your ad delivery and targeting won’t be affected by this maintenance period.Here’s the start time of the maintenance in a few cities, for our international readers:London - 6pm SaturdayCairo - 7pm Saturday Kolkata - 10:30pm SaturdayJakarta - 12am SundayBrisbane - 3am SundayThanks for your patience!Posted by Arlene Lee - AdSense Publisher Support

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Do you develop or publish web-based games? If so, you’re contributing to a growing trend - according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information. In addition, you’ll be able to control the ads you see on your pages using our filtering options.Here’s a quick video to give you a better idea of what games are part of our network and how advertisers can use this medium to reach their target audience: And here’s another, less flashy video, to show actual game play and how an ad could appear within the game: We’ve built ad technology for games played within a user’s browser, and now we’re looking to expand our publisher network. At this time, eligible publishers must have a minimum of 500,000 game plays and have 80% of their traffic from the U.S. or the U.K. If you’re interested in becoming a AdSense for games beta publisher, feel free to review our complete list of requirements and submit an application. You can also find more information on our games site.Posted by Ryan Hayward - Ads Product Marketing

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I had a good laughing session last night when I saw this ad on my google adsense over at LJL. Obviously when the bot was crawling the site it detected lots of “LJ” around and presto.. the ad for LJ 100 Tongkat Ali! Well done on the crawling Bot!Cheerio…

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