Google Adsense Wired Collection

When we notice a spike in readers who are interested in a specific topic, we like to address it as soon as we can. There’s been some interest in filtering ads from publisher pages, so here’s a quick refresher on the filtering tools we offer:Competitive Ad FilterYou can restrict contextually-targeted and placement-targeted ads from appearing on your pages by adding the URL of each ad to your Competitive Ad Filter. After logging in to your account, click the AdSense Setup tab and visit the ‘Competitive Ad Filter’ page. You can also find full instructions and tips for entering in specific URLs in our Help Center. To determine the URL of an ad, try the AdSense Preview Tool or follow these steps. Please keep in mind that it may take several hours for the filter to take effect.Ad Review CenterThe Ad Review Center gives you additional control over the placement-targeted ads that may appear on your pages. Using the Ad Review Center, you can review specific ad groups and advertisers before they appear on your pages, and also block ads by type. You’ll need to opt in to the Ad Review Center at the top of your Competitive Ad Filter page, and then you can begin reviewing ads.Posted by Arlene Lee - AdSense Publisher Support

Full Article

Bigger is better - for AdSense ad unitsAdSense for content is the bread and butter of many of our publishers, and we often receive requests to recommend strategies to improve AdSense performance on publisher sites. While we refer to this as ‘optimisation’, we understand that this term can make the process sound more difficult than it really is. In response, we’re releasing a three-part video series that demonstrates, in plain English, our top tips for increasing your AdSense earnings.This week, we’re recommending you think big - big ad units, that is: Publishers often ask us what the best ad sizes are to include in their site’s design, and we always point them to these three:300×250 medium rectangle728×90 leaderboard160×600 skyscraperThese ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you’ve receiving all ad types, you’ll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they’re interested in.When you’re considering how to design your site, our testing has shown that displaying at least one of these ad formats on your page can increase your AdSense earnings potential. So remember, sometimes bigger is better!Posted by Mel Ann Chan - AdSense Australia Optimisation Team

Full Article

In last one week many US publishers received this email from Google Adsense team. The content of the email is this:

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Kim Scott Director AdSense Online Sales & Operations

Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043

Does this mean that the Google publishers are in panic and leaving the Adsense for something else?

Is it that the global financial turmoil has started taking its toll on Google?

I think there will be some industries and their advertisers who will pull their advertising from Adwords to save some money in cutting costs. So the publishers in those industries must be earning quite less. Also, I think not all the publishers are net savy and know that what Adsense is sort of a best choice for them. They may not be knowing them and shifting to other networks.

What do you think about it? Is the a sign of coming bad economic time?

Full Article