I am a regular visotor to the DP forum. I see many people there fearing Google Adsense as to when their account will get banned. They say that they don’t know when they will received that email from Google saying that their account is banned. Do I fear that? What is my fear about Google Adsense?
Well I don’t fear much that the Google will ban my Adsense account. The reason is simple. I don’t try to cheat them. And, I am sure they are technology advanced enough to find out who is trying to cheat and who is a genuine publisher.
But then what is my fear?
My biggest fear with Google Adsense is their highly fluctuating eCPM rates. I hate it (and fear it) when I see the eCPM fluctuating from month to month. And these are not just for one site, but a collection of around 100 sites combined in various niches. I will explain you with a simple example.
From last 6 months, my traffic to my company’s websites is increasing month after month and has never dropped. But still, month on month my eCPM various so much that my earnings sometimes takes a dip of up-to 25%. There has been times in these six months that my earnings in my company’s Google Adsense account was $38,000 but then it was $32,000 next month (which has even higher number of page views).
This fear of fluctuating eCPM is so high that my company cannot rely on Google Adsense as a source of “consistent revenue”. This is the reason when my company booked a new office for Rs. 20,000,000 ($440,000) it had to rely on me for the extra funds in case on urgent needs for the consistent payments. Company was not sure whether the eCPM of Google will decrease or will increase. So how can it rely on these earnings for the payment.
This is my biggest Adsense fear. What is yours? Do you fear Google Adsense for something? Please share.