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This video has been around for over a year now (I made it just after ProBlogger was last redesigned) but I think it’s particularly relevant for this time of year when many bloggers are looking at refreshing the look and feel of their blog.

First impressions matter both in real life face to face interactions with new people that you meet AND the first interactions you have with new readers. In this video I examine 5 ways you can improve the impression that you leave on first time readers and give three questions to ask when thinking about how to leave good impressions on readers.

Of course overarching all of what I mention is that your content needs to be of the highest quality to create a good first impression. Your design, titles, tag lines etc can all be amazing but unless you’ve got something useful and unique to say - the first impression will not be as good as it could be.

Further Reading:

Run a First Time Reader Audit on Your Blog - mentioned in the video.
How to Craft a Blog Post - a series that covers how to create content that makes good first impressions and that particularly focuses upon crafting titles and opening lines as mentioned in this video.
21 Ways to Make Your Blog or Website Sticky - once you’ve made a good first impression it then comes down to ‘hooking’ new readers and making them loyal to your blog. This post shows you how to do it.

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Here on the AdSense blog, we usually kick off each new year with a list of suggested AdSense resolutions for publishers. Although we still think using more 300×250 medium rectangles and setting up ad placements make great goals for the year, we’d like to change things up this time and share our resolutions with you. In 2009, we resolve to continue improving the blog based on your needs and suggestions. We heard positive feedback and saw increases in readership last year in response to our themed campaigns, videos, and easier navigation to important posts. Beyond that, we want to continue looking for ways to ensure that this blog is a useful resource for you, whether you’re looking for new feature releases or oldie-but-goodie optimization tips.We also resolve to bring you more information from our team in new ways. In the new year, you’ll hear more from the Product Managers who develop the AdSense features you use, and specialists on the AdSense team who will share their expertise with you. We’ve heard from many publishers that they want clearer, more transparent communication from our team, and we resolve to provide as much information as we can to address your questions and concerns.Do you have suggestions for improving the blog, or types of content you’d like to see more of? We’re all ears, so please feel free to leave us a comment below. It’s a brand new year, and we’re ready to get started!Posted by Arlene Lee - Inside AdSense Team

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