AdSense Reports In Euros Now Available

Suppose that, just in order to get an idea of how much money you’re making, you had to look up an ever-changing conversion rate and multiply a pair of numbers on a daily basis. Well, overseas AdSense publishers (including me) have been doing this for some time, but thanks to a new move on Google’s part, the process is getting much simpler.

Publishers in Germany, Italy, the Netherlands, France, and Spain can now view their AdSense reports in euros after just agreeing to a new set of terms and conditions. Their prior payment histories will still be available in dollars, too, which should alleviate concerns about records matching not up.

Adsense Euro Conversion

And Elodie Bodet outlined one other benefit on the Google AdSense Blog, writing, “With earnings converted daily, you’ll avoid the risk of currency exchange fluctuations between USD and the Euro.”

This is pretty big news for affected individuals, and may help Google’s reputation internationally. Responses to Darren Rowse’s post on the subject are mostly positive, for example, and sources in Germany and France are already relaying the story.

The one thing that remains unclear is what will happen from here. Bodet gave no clues, only stating, “If we’re able to offer this to publishers in other countries,i we’ll provide details here on Inside AdSense.”

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Introducing expandable ads on AdSense sites

We’re excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you’ll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you’ll generate earnings from CPC expandable ads when a user visits the advertiser’s landing page, and not when a user simply clicks to expand the ad.We thought you might have more questions about the launch of expandable ads, so we’ve addressed a few key points below:Will expandable ads alter my site’s layout or be disruptive to my users?No. In order to protect the publisher and user experience, we’ve created several policies around how expandable ads work:Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won’t trigger the ad, in order to prevent accidental expansions.An expandable ad won’t expand more than double its width or height.Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.The user may close the expanded panel at any time.All expandable ads must comply with our standard AdWords image ad policies.How can I show expandable ads on my site?You’re automatically eligible to receive expandable ads if you’ve added the AdSense code directly into your site’s source code and you’ve enabled image ads. Please note that expandable ads are currently only available to specific advertisers located in the U.S., who can bid on specific sites where they’d like their ads to appear.You won’t need to upload any special “iFrame-buster” files from third-party vendors onto your own servers to allow these new types of ads to expand on your site. Although we don’t currently offer expandable ads for all ad serving solutions, we’re actively working to support more implementation methods soon, and we thank you for your patience in the meantime.Can I filter specific expandable ads shown on my site?Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. ‘example.com’ instead of ‘example.com/sample.html’). Additionally, you’ll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the “Rich Media” ad format.To learn more about expandable ads, please read our FAQs.Updated eligibility section for accuracy Posted by Courtney Chin - Third-party Ad Serving Specialist

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Updates on account access and reporting

We’d like to take a moment to explain a login issue that some of you may have encountered last night, as well as let you know about an upcoming stats delay you may notice.Login loopIf you tried to sign in to your AdSense account between 10:45 and 11:35 p.m. PST last night, you may have found yourself in a “loop” between the AdSense login page and your Google Accounts page. We’re in the process of trying out some new designs for our US English homepage, and we rolled them back after users reported a login error with one of the designs. You should now be able to sign in as normal. Rest assured the next time the new designs are rolled out, you’ll actually end up where you want to be: in your AdSense account! Thanks especially to the forum posters and Twitterers for quickly bringing this to our attention.Slower statsYou may notice more of a delay in your stats than usual today, as our engineers will be performing some maintenance work on our system. Please be assured that ads will continue to be served to your pages, and all activity will continue to be tracked as usual. Although it may take longer than usual to see impressions, clicks, and earnings reported in your account, you’ll be credited for all valid activity on your sites. We apologize for the short notice, and appreciate your patience as we work to keep our systems updated for you. Posted by Erica dela Cruz and Arlene Lee - Inside AdSense Team

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Some European AdSense Publishers Can Now Get Reports in Euros

AdSense today have added the ability for publishers located in France, Germany, Italy, the Netherlands, and Spain to view AdSense reports in Euros as well as USD. They write:

“If you’re located in one of these five countries and make this update, we’ll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you’ll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well. “

There are some new terms and conditions to go along with these changes that publishers will need to agree to.


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