Google Adsense Wired Collection

Google has made some adjustments to its AdSense program policies page. It includes a change in placement of a certain policy, clarification of others, and a new one altogether.The new policy deals with other Google products’ policies. Publishers are not allowed to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the terms of that other service.For example, you couldn’t place ads on a site that allows users to download YouTube videos. This is not permitted by the YouTube Terms of Service. Google explains other policy changes:- Google brand violations: This policy has always existed in our Terms and Conditions, but we’ve now brought it directly to the ‘Ad Placement’ section of the program policies page so that it’s easier to find. According to this policy, we don’t allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.- Deceptive implementations: We’ve clarified this policy a bit in the ‘Encouraging Clicks’ section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear.- Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.

The policy page itself has been somewhat redesigned. The layout has been updated in a way that lends to easier reading and navigation. Sections have been given expandable “learn more” features so users can obtain more details when needed.In addition, Google has added more information to the ” Webmaster Guidelines ” section and created a new “Traffic Sources” section.

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Over the past few months, we’ve been gradually inviting publishers to integrate their AdSense accounts with Google Analytics, and today we’re happy to announce that this feature is now available to all publishers. Integrating your account with Analytics will provide you with more detailed information about traffic to your pages and how users interact with your site. Once you link your accounts, you’ll find an AdSense-specific menu under the ‘Content’ section of the left-hand navigation bar on your Analytics homepage, containing these reports:The Top AdSense Content report allows you to see more details about specific pages on your site and analyze ad performance. For instance, if you find that some of your pages generate a high number of pageviews but aren’t monetizing as well as other pages, you can focus your optimization efforts on improving these pages. The Top AdSense Referrers report can help you see how different incoming traffic sources contribute to your revenue.Last, the AdSense Trending report lets you analyze how your site generates revenue during different times of the day and different days of the week.You’ll also notice that other sections of your Analytics account will show a new ‘AdSense Revenue’ tab. You’ll be able to compare how much of your AdSense revenue is coming from new visitors versus existing ones, and view revenue based on user language. To take advantage of these new reports, sign in to AdSense and click the ‘Integrate your AdSense account with Google Analytics’ link on your Reports Overview page. You’ll be taken to a step-by-step wizard that will guide you through the rest of the process. If you use AdSense in a language that’s not supported by Analytics, you can still link your accounts and view your Analytics reports in a different language.We also recommend watching the video below, which will help explain the linking process: Enjoy your new data, and don’t forget to visit our Help Center if you have other questions about linking your accounts or reviewing your reports.Posted by Arlene Lee - Inside AdSense Team

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If you’ve checked the AdSense program policies page today, you’ve probably noticed that we’ve just made a few small updates. We’d like to take a moment to clarify what’s been changed.The first thing you might notice when you visit the program policies page is that we’ve revamped the look. Based on your feedback, we’ve reorganized the content and updated the layout to make it easier to read and navigate. We’ve highlighted some key information for each policy, and added expandable ‘Learn more’ sections that you can click for more detailed information. Also, we’ve grouped together policies that are specific to only AdSense for content or AdSense for search.There are also a few updates to the content of the program policies, which we’ve outlined below:Google brand violations: This policy has always existed in our Terms and Conditions, but we’ve now brought it directly to the ‘Ad Placement’ section of the program policies page so that it’s easier to find. According to this policy, we don’t allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.Deceptive implementations: We’ve clarified this policy a bit in the ‘Encouraging Clicks’ section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear.Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.Other Google products’ policies: With this new policy, publishers aren’t permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service. For instance, this would include placing ads on sites which allow users to download YouTube videos, which isn’t permitted by the YouTube Terms of Service.Finally, we’ve added more information to the ‘Webmaster Guidelines’ section and created a new ‘Traffic Sources’ section. Whether you regularly review the program policies or haven’t reviewed them since you signed up for AdSense, we encourage you to visit the program policies page and check out the updates.Posted by Winnie Creason - AdSense Publisher Support

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Still there is no Adsense PIP- Payment in Progress showing for April 2009. It’s already April 25, 2009 as of this writing, Philippine time. I hope a few hours from now PIP will show up in my account. I hope you made a lot of money for the month of march with Adsense.Anyone seeing PIP in your adsense account?

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AdSense today announced at Adspace and on their blog that they’re developing a much requested feature for publishes - category filtering.

“Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.”

The feature is being launched as a beta test to a small group of publishers so don’t expect to see it too soon unless you’re in the test group.

Here’s a screenshot of what the feature currently looks like (click to enlarge):

Looks like a useful feature - particularly for those who regularly get irrelevant ads on their blog.

Post from: Blog Tips at ProBlogger.

AdSense Developing ‘Category Filtering’ Feature

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One of the top requests we’ve heard from publishers is to have more control over the ads appearing on their sites. We’ve been working to address your feedback, and today at ADSPACE, our team announced an upcoming beta test of a new feature in the Ad Review Center called category filtering.Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.We’ll be launching category filtering as a beta to a small group of publishers to collect initial feedback about the feature. Here’s a preview of what the feature currently looks like, but please keep in mind that the layout and categories may change based on feedback from beta test participants.Although we’re not able to expand the limited beta to additional publishers at this point, we wanted to give you a glimpse into one of the ways we’re working to give you more control over your ads so you can ensure a positive experience for your users. We’ll continue to refine this feature, and hope to be able to roll it out more widely in coming months. Please stay tuned to the blog for any updates, and feel free to leave us a comment in the meantime. Posted by Atul Bhandari - AdSense Product Manager

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If you’re new to AdSense and would like help with getting started with your account, we’re hosting a webinar this Friday evening just for you. In this webinar, we’ll walk you through the basics of your account, show you how to start displaying ads, and also answer your questions via chat. Here are the details you’ll need before registering: Date: Friday, April 24, 2009Time: 6:30pm - 7:30pm PDT Register at https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573101592We’re only able to accommodate a maximum of 500 people, so we encourage you to register early if you’re interested in this session.Finally, we’ve updated our Help Center with details about the schedule of upcoming webinars. We’ll add sign-up links for each webinar as we finalize the dates and times, so feel free to check back often. In addition, remember to update your email notification preferences so we can keep you posted about any additional sessions.Posted by Ashutosh Satpute - AdSense Publisher Support

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As we roll into a brand new financial year in India, we’re happy to let publishers located in India know that all standard checks will be sent via the Blue Dart courier service at no additional cost. Because Blue Dart is the Indian domestic carrier for DHL, you’ll no longer have to pay expensive courier fees. In addition, please be aware that you’ll no longer see Secure Checks as a payment option in India. For more information on Indian payment methods, visit our Help Center.We’d also like to remind you that your checks will arrive faster if your address is up-to-date, so please take a moment to review the information listed in your account and make any necessary updates. We wish you a productive and profitable year ahead!Posted by Sayed Meera - AdSense India Payments Specialist

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There can be a certain level of mystique surrounding the running of an advertising network. While so many publishers make use of Google AdSense on their websites, they really don’t know the revenue share, among other finer details. The Google office is locked up like a vault and this can make for a certain level of mistrust. The same can be said about many other ad networks.

Meant to be a sharp contrast to the other networks on the net, the aptly named Run By Affiliates is a CPA-based ad network that is, as its name implies, run by the affiliates. The focus of this review isn’t so much on the network itself as it is on the community involved encouraged by Run By Affiliates.

A Network Run By You

On the surface, RunByAffiliates may appear to be much the same as the countless other affiliate networks that populate the Internet. Advertisers post their offers, publishers promote them, and payment is issued when an action is taken by the site visitor. This could be a generated lead or sale, for example. That much should be familiar with most John Chow dot Com readers.

What makes RunByAffiliates different from its competitors is that the network is completely transparent and they offer “full disclosure on affiliate spending, revenue, management, and performance, so affiliates can be certain that the day to day activities of the network remain in the interest of the affiliates as a whole.” The overview page provides a further discussion on this approach.

After a 10% management fee is paid to Webtistic, the remaining net profit is split across the affiliate community, staff positions, marketing, and other spending. The ratio is determined by the network. Logging into the community page (above), you immediately get this sense of collaboration. You are encouraged to communicate and participate.

Communicating with the Community

In essence, the community side of the Run By Affiliates network has two key components.

On the one hand, it gives you an opportunity to directly affect the direction of the network. Affiliates are encouraged to “vote on policy and budget spending using an online voting system.” Not happy with the direction the network is taking? Make your voice heard and changes may be made.

On the other side of the equation is the true “community” aspect of Run By Affiliates. With most other affiliate networks, the only relationship you have is with your affiliate network. With Run By Affiliates, you have a direct link to other affiliates (and advertisers) on the network. For example, you can see our good friend Tyler Cruz above.

The community may not be quite as robust as Facebook, but it is much more targeted. The people here are all interested in making money with affiliate marketing, so you can share your insights, advice, and pointers. Further still, you earn “activity points” for posting articles, participating in the forums, uploading templates, and so on. How many of your secrets you are willing to reveal is completely up to you.

Working for the Man

Want an even more direct way to influence the direction of Run By Affiliates? They’ve also got staff positions available for affiliates.

At the time this review was written, Run By Affiliates had four positions available: Marketing Manager, Advertising Executive (x2), and Campaign Performance Reporter. These are paid positions that go above and beyond your affiliate commissions. Is there a conflict of interest if you’re also an active affiliate? Perhaps.

The Growing Affiliate Network

Are you tired of feeling left out of the decision process? Would you like to have greater control over how your affiliate network is being run and how the net profit is being spent? Run By Affiliates may be a good option, since they allow the affiliates to have a much greater sense of control over the day-to-day operations and spending.

I can’t speak to the direct success of the affiliate network itself, but it is powered by Direct Track, so you should have a healthy array of offers to consider. With the help of the Run By Affiliates community, you should be able to make a few bucks.

CLICK HERE TO CHECK OUT RUN BY AFFILIATES

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Earlier this week, we provided a basic introduction to Google Ad Manager to help you determine whether the product is right for you. If so, we hope that you’ve signed up for an account to help you manage your ad inventory. As you begin using Ad Manager, we’d like to give you some tips and instructions to help you on your way.In addition to the tips below, we’ll be hosting a Getting Started with Google Ad Manager Webinar on April 21st at 11:00 am PDT, where we’ll give a live demo of Ad Manager, share best practices, and help you get started. Sign up at:https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570486361.What terms do I need to know in my Ad Manager account?With Ad Manager, you’ll manage all of your inventory according to the following terminology:Ad Slot: This is the most granular inventory component, and represents the location of an ad. It’s the equivalent of an ad unit in AdSense. For instance, you can set up an ad slot for the top banner on your pages.Placement: This is a publisher-defined collection of ad slots, and represents inventory to be sold. In AdSense, this is the equivalent of an ad placement . You should include at least one ad slot per placement, as campaigns are all linked to a placement. For instance, you can create a placement for all of your ad slots on your sports pages, or the top banners on all pages of your site.Then, to create campaigns, you’ll use the following terms:Order: This is a summary containing information about an ad campaign including the campaign dates, the advertiser or agency, and the contact numbers.Line Item: You’ll enter all the details of an ad campaign including the flights dates, the cost, the priority level, the targeting criteria, and the delivery information. Creative: This is the actual media being delivered in your ad slots.I’m ready to start using my Ad Manager account. How do I serve my first campaign?There are three parts to serving your first campaign: setting up your inventory, tagging your pages, and creating your campaigns. Follow our three-part guide below for instructions:A. Setting up your inventoryThere are two main steps to follow to organize your inventory. In the Inventory tab, you’ll need to:Create your ad slots: At this stage, you can choose to enable AdSense Optimization in order to fill your unsold inventory with AdSense and to make it compete with your ad networks. The baseline for the competition is the Value CPM that you set for your networks.Group your ad slots into placements: In order to allow advertisers to target their campaigns to your specific placements, you’ll need to enable placement targeting.B. Tagging your pagesOnce you’ve set up your inventory in Ad Manager, you’ll need to tag every page on which you want to use Ad Manager to deliver your ads. For each page, you’ll need to define all the ad slots that should appear and generate html code:Go to the Inventory tab and click on “Generate HTML code”.Select the Ad Slots you want to appear on the page you’re taggingGenerate the code and use it to tag your pageYou can also review our tagging guide if you need help implementing the code.C. Creating your campaignsOnce your inventory is ready and your pages are tagged, then you can start creating your campaigns. To manage your campaigns, you should always refer to the Order tab. Here are the 3 key steps to remember in order to create a campaign:Create the advertiser’s Order: Choose between the Default Order (for Directly sold inventory) and the Ad Network Order.Create the advertiser’s Line ItemsSelect a level of priority (there are 5 different levels)Select a cost type: CPC, CPM, CPDSpecify goals and settings, such as targeting, daily and user capping, and creative rotation.Upload the creativesSelect the creative type (we currently support Flash, Image and Rich Media)Choose to add a click macro or a cache busterTest the creative in the preview tab or directly on your websiteWe hope that our two-part series has helped you better understand Ad Manager and get started with it on your site. If you need further information on specific topics, we encourage you to visit our Help Center and review how Ad Manager works.Posted by Florie Arlegui - Google Ad Manager Team

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After talking about a few Google Ad Manager features and optimization tips on this blog in the past, we’ve received questions from new publishers, asking what Ad Manager is and whether they should use it. In this two-part series, we’ll go back to the basics to provide you with an introduction to Ad Manager. What is Google Ad Manager?Google Ad Manager is a hosted ad management solution for publishers with smaller direct sales teams; it can help you sell, schedule, deliver, and measure all of your directly sold and network-based inventory.Should I use Ad Manager?You’ll probably want to use Ad Manager if:You operate a website and sell your ad inventory directly to advertisers (or plan to sell directly to advertisers in the future).You’d like to improve the efficiency of your sales process and feel confident in your forecasting.You’ve been left with unsold inventory because you weren’t able to forecast availability accurately.You need a consistent way to serve ads that make you the most money in undersold situations.What are the benefits of using Ad Manager?A simple, intuitive user interface: you can manage your campaigns, inventory, and advertiser data quickly and efficiently.Revenue optimization and AdSense integration: the system will consistently deliver the highest-paying ad for every ad impression on your site.Precise inventory forecasting: you’ll be able to sell more of your inventory without overbooking it.How will I benefit from using AdSense with Ad Manager?Using AdSense with Ad Manager on your websites can help you maximize your revenue in a number of ways. You can use AdSense to backfill all of your unsold inventory, ensuring that all of your ad spaces are filled. AdSense can also be used as a competing network against your other networks — AdSense can compete with your remnant and house campaigns to deliver the highest value ads, and an AdSense ad will only show if it can pay you more than any alternative ads.Moreover, since AdSense is integrated in your Ad Manager account, the only thing you need to do is to choose the Ad Slots for which you want to enable AdSense. You can modify your AdSense settings within Ad Manager, and you can manage your visibility to advertisers by using the placement targeting feature.How do I get started with Ad Manager?You can create an account by visiting the Ad Manager homepage and using your AdSense login. Once you’ve done so, don’t forget to visit our Help Center for detailed instructions and video tutorials on getting started. We also recommend taking a look at how Ad Manager works.In Part 2 of this series, we’ll help you get accustomed to your new Ad Manager account and guide you through the creation of your first campaign. We’re also hosting a Getting Started with Google Ad Manager Webinar on April 21st at 11:00 am PDT, where we’ll give a live demo of Ad Manager, share best practices, and help you get started. Sign up at: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=570486361.Posted by Florie Arlegui - Google Ad Manager Team

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Since last weekend’s site maintenance was canceled, we’ve rescheduled it for this coming Saturday, April 18th. As a reminder, you won’t be able to log in to your AdSense or Google Ad Manager accounts between 10am and 2pm PDT. However, we’ll continue recording your clicks, impressions, and earnings as usual, and your ad serving won’t be affected.The maintenance will start at the following times in these cities:London - 6pm SaturdayBucharest - 8pm SaturdayKolkata - 10:30pm SaturdayBandung - 12am SundaySydney - 3am SundayPosted by Arlene Lee - Inside AdSense Team

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3 years ago I wrote about how I was paying pennies on the dollar finding sites that organically ranked for niche keywords and placing CPM ads on there.

From there we built a tool that has been one of our best in house tools. Basically we gave it our list of our best converting keywords and for each one we get the top 100 Google organic results then spider them to get the ad types, sizes, and placement on the pages.

Since we started ShoeMoney Tools we knew this was one we were going to implement but its one thing to have a in-house tool or a desktop app and its quite another to make an application for thousands of users.

So I am pleased to announce the newest addition to ShoeMoney Tools - The Google AdSense Content Network Crawler tool beta release.

Here is how it works:

You paste in your keywords. For this I am going to give it a bunch of SEO tools words:

When you run the tool it takes a bit depending on the amount of keywords and the depth of search. Then it comes back with the report of sites. Here is a fraction of the data returned:

We also show you some cool graphs of the type of AdSense units and sizes so you can make sure you have all your bases covered in your account:

You can go through and select the sites manually (or you can select all). If you want to preview where the AdSense placement is on the page just click on the link and it will open a thickbox that shows you the exact site and where the AdSense is placed. Once you have selected your urls they appear in the box below:

Simply copy those and paste them into your Google Adwords account.

This tool is included free with your Shoemoney Tools Subscription (currently 9.95 for the first month).

This Post Is From ShoeMoney’s Internet Marketing Blog

Google AdSense Content Crawler Tool

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If you haven’t heard of ADSPACE yet, it is a conference within ad-tech San Francisco, just for Google AdSense publishers and pay per click advertisers who are buying ads on the content network. The lineup of speakers is pretty awesome, including a ton of speakers from Google AdSense & AdWords, Microsoft, Facebook, etc, who are in charge of content monetization.

Jennifer Slegg from JenSense is on a bunch of panels and is doing an AdSense Publisher Forum where she will be firing questions at the Google AdSense team. People can submit their own questions too, and as far as I know, all questions are fair game. 

So if you are a publisher, it is a pretty good way to get some personal contact with all the AdSense people there. Having a real contact at AdSense is pretty sweet if you can get it, and sounds like ADSPACE is a sure thing for getting one.

The conference is Wednesday, April 22nd in San Francisco and if you want to come in for ad-tech too, the whole conference runs from Tuesday April 21st through the 23rd.

You can register for ADSPACE here and use the discount code ADSPACEC for a 20% off discount.

I will be at ADSPACE as an attendee, and Jen has scored a free ADSPACE conference pass to giveaway to a Shoemoney reader. Just comment why you think you deserve the ticket, and the conference pass could be yours. You have to be able to attend the conference next week in San Francisco, this includes the ADSPACE conference pass and all that comes with it - access to all ADSPACE panels, lunch, ADSPACE expo hall, and all the swag you can convince the expo hall companies to give you!

Looking forward to seeing some of you at ADSPACE and ad:tech next week.

This Post Is From ShoeMoney’s Internet Marketing Blog

Who wants to go to the ADSPACE contextual ad conference?

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The ADSPACE conference and expo in San Francisco is fast approaching, so we’d like to give you a sneak peek into some of the content we’re working with ad:tech to develop. We’re looking forward to the ‘AdSense Publisher Forum’, a session moderated by Jennifer Slegg of JenSense.com that will allow attendees to share feedback and ask questions to a panel of AdSense team members. Panelists during this session will include Group Product Manager Jens Skakkebaek and Business Product Manager Sean Harvey, who are responsible for options available within AdSense accounts and new publisher features. In addition, Gavin Bishop, Head of AdSense Publisher Solutions, and Christian Ashlock, Associate Manager in AdSense Online Sales and Operations, will be on hand to share their knowledge of working with publishers to earn more revenue. During the conference, you’ll also hear directly from AdSense publishers in other sessions about their experiences and optimization techniques. Jared Friedman from Scribd.com will help you understand how to use Analytics data to improve your performance, while Chris Raimondi of FreePatentsOnline.com will discuss lesser-known optimization tips. And if you’re looking for personalized advice on ways to increase your revenue, you’ll be able to make an appointment with our optimization specialists at ADSPACE.ADSPACE is taking place on April 22 alongside ad:tech San Francisco — if you haven’t registered yet, visit the conference site and use our special Google code ADSPACED for a 20% discount. See you next Wednesday!Posted by Arlene Lee - Inside AdSense Team

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