Seems That Google’s Still Not Buying Twitter

Boomtown’s Kara Swisher gets tired of being the TechCrunch Google-rumor-debunker. Maybe not. She seemed to enjoy reminding readers about the Michael Arrington grapevines sprouting out tales of Google buying Digg and Bebo, neither of which ever happened. This time it’s Twitter. Kara SwisherKara Swisher

In the comments of TechCrunch’s rumor report that Google was in late-stage talks to buy Twitter, Arrington notes that posting a rumor is a good way of shaking out information. Maybe next time he should just give Swisher a call and save everybody a lot of trouble. Swisher, married to a Google executive, generally has the better inside scoop.Here’s what a Swisher source had to say about it: “Seriously, no negotiations, no deal, nada.”That’s more in line with Google CEO Eric Schmidt’s earlier statement about sitting on Google’s money until the economy gets better. With unemployment at a predicted peak last month, that could be as early as this summer, if you’re the extra-optimistic type. Although CEOs of multinational corporations are notorious liars about everything, Schmidt’s generally made good on what he puts out to the public.Swisher’s sources say there have been preliminary discussions between Google and Twitter about real time search and “product stuff.” That seems to match up with AdAge’s report that Google will be using Twitter to sell AdSense ads. Advertisers will have the opportunity to stream their five most recent tweets all across the AdSense network.

If Google made an offer for Twitter, an offer that would have to be near the billion-dollar range, it might be because every Tom, Dick, and Harry outside of Google really, really wants Google to buy Twitter. While Tom, Dick, (Mike) and Harry are pushing the deal, Robert Scoble reminds his audience that Google historically has been where good microblogging companies go to die.

Full Article

Revenue opportunities for video content owners

Last week, we announced that the video units feature will soon be retired. Our announcement has created some confusion, so we thought it would be helpful to outline how Google will still continue to support revenue opportunities for video content owners.The video units feature allowed publishers to create video unit players, with YouTube partner content and accompanying ads, within their AdSense accounts. They could then embed this special player into their web pages, and revenue generated from the ads would be split between the YouTube partner, the AdSense publisher, and Google. Although we’re retiring the video units feature, we’ll continue to offer the following monetization solutions to video content creators: AdSense for videoAdSense for video gives video owners the ability to earn money from videos they create or own. They can run placement targeted instream video ads (pre, mid, post rolls) and graphical overlays or contextually targeted text ads in Flash players, and the ad revenue will be split between the video owner and Google.Current AdSense for video publishers include Encyclopedia Britannica, Demand Media, and College Humor. If you’d like more information about the program or how to apply, visit our microsite. YouTube Partner ProgramSimilarly, the YouTube Partner Program enables popular content creators to share in advertising revenue from their own videos hosted on YouTube. Participants can choose the videos on which they’d like to show overlay ads or accompanying banner ads. These videos earn them money whether they’re viewed on YouTube or embedded onto web pages elsewhere online, and the revenue generated from these ads will be split between the YouTube partner and Google. The YouTube Partner Program has thousands of participants from ten countries around the world, and is accepting applications. To learn more about the program, visit the Partnerships Benefits page.Posted by Arlene Lee - Inside AdSense Team

Full Article

|