Google Adsense Wired Collection

Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits.Google explains the concept in the following video:

“You may remember that we began to accept display ads served from qualified third-party vendors over a year ago, which helped increase the number of display ads competing on AdSense publisher sites,” says Google Business Product Manager Sean Harvey. “With this new change, participating ad networks can also bid in our auction to appear on AdSense sites. This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks.”The networks themselves are ad agencies and companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own. AdSense publishers will now be able to allow advertisers from these networks to compete directly with AdWords advertisers for their ad space. The ad networks:

- Connect advertisers with publishers- Provide access to additional inventory not currently available with AdWords- Adhere to Google’s standards for user privacy, ad quality and speed

Reporting and payments will still run through AdSense as always, and available ad formats will remain the same as they have been for AdWords. Publishers will still have control over which networks can show ads on their pages, and they can choose to opt out of receiving ads from specific networks, or all networks.

Right now, the feature is only available to publishers in North America and Europe, but Google plans to rolling out to more places in the future.How this will affect your business?

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Are you a Canadian AdSense publisher? We’ll be hosting a small AdSense event featuring optimization and product seminars in Toronto in early October, and we have a few additional spaces available. If you’re located in the Toronto area and would like to attend, fill out our interest form, telling us a little about yourself, your site, and your history with AdSense. There are a limited number of spots left, so if you’re interested, let us know as soon as possible. We’ll let you know by email if you’ve been selected to take part in the event.We look forward to hearing from you!Posted by Matthew Carpenter-Arevalo - AdSense Optimization Team

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Google recently sent out the following email to all its AdSense publishers. Instead of serving just Google ads, Google is making it possible for the AdSense ad unit to run ads from other ad networks. This should increase revenue for the publisher since there’ll be more competition bidding on the ad space.

We’re writing to let you know about an upcoming update in your AdSense account designed to help you generate the maximum revenue from your ad units. You’ll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space.

If you’re unfamiliar with what ad networks are, they’re companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed.

To ensure the quality of the ads appearing on your sites, we’re certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You’ll also have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you’d like.

Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we’ll allow those who comply with user privacy guidelines to show ads using these tools. You’ll have the ability to opt out of showing ads based on user interests from these ad networks, and we’ve changed our requirements for third-party ad serving to reflect this. More information is available at http://adwords.google.com/support/bin/answer.py?answer=94230 .

These new capabilities will automatically be enabled for your account, and you’ll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we’ll gradually be adding new ad networks to AdSense accounts over the next few months, so you won’t see any immediate impact on your ads or your earnings.

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If you’re a publisher located in Cyprus, Luxembourg, Malta, Monaco, San Marino, Slovenia, or Vatican City, you can now switch to local currency reports to view your earnings in Euros. Once you make this change, any earnings generated from advertisers paying on other currencies will be converted to Euros each day. This also means that if you’re receiving payments in Euros, there won’t be any additional conversions at the end of the month when payments are issued. Before you switch to local currency reports, we suggest you download and save copies of your past reports in U.S. dollars for your records. Once you’ve done that, look for the green prompt in the upper right hand corner of your Reports Overview page. Click the link in the prompt, and you’ll be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don’t hesitate to contact your attorney.We encourage you to switch to local currency reports soon, since we’ll be requiring this update in the future. You can learn more about these new reports in our Help Center, and we also recommend reviewing answers to a few FAQs we covered on the blog before.Posted by Arlene Lee - Inside AdSense Team

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We’ve been hearing your requests for new ways to generate revenue in AdSense, and new ways to maintain control over the ads that appear on your sites. With that in mind, we’re pleased to announce plans to give you the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. You may remember that we began to accept display ads served from qualified third-party vendors over a year ago, which helped increase the number of display ads competing on AdSense publisher sites. With this new change, participating ad networks can also bid in our auction to appear on AdSense sites. This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks.Who are these ad networks? They’re ad agencies and companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own themselves (much like AdSense). You’ll now be able to allow advertisers from these networks to compete with AdWords advertisers for your ad space. All reporting and payments will still run through AdSense as they always have, and the available ad formats will be the same as those offered for AdWords ads.We take the quality of ads delivered to your site seriously, so we’ll be certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You’ll have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you like. Visit the Help Center to learn more about managing these account settings. We’ll slowly begin allowing ads from Google-certified ad networks to appear on AdSense pages over the coming months, so you won’t see an immediate impact on your ads or earnings. As new networks are certified, you’ll see them appear in your account. This feature will initially be available to publishers in North America and Europe, but we hope to roll it out to additional parts of the world in the future.Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. We’ll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You’ll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this. We’re dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you’ll find that more competition translates into better ads and increased revenue in the long run.Posted by Sean Harvey - Business Product Manager

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Do you manage a site in Lithuanian, Ukrainian, or Latvian? If so, we’re happy to announce that AdSense for content and AdSense for search are now available for each of these languages. Visit the AdSense Setup tab in your account to begin generating ad and search code - our system will automatically take care of targeting ads to the content of your pages and user search queries in these three languages. If you’re not yet an AdSense publisher but want to start monetizing your pages in one of these languages, we invite you to review our program policies and submit an application. To celebrate this launch, here are a few fun facts about some of the countries where these languages are spoken:This year, Lithuania celebrates the millennium of the country’s name (it was first recorded in 1009);Ukraine is known as one of the world’s main producers of sugar; The widest rapid in Europe, Ventas Rapid, is located in Kuldiga, Latvia.Welcome to all of our new Lithuanian, Ukrainian, and Latvian publishers!Posted by Tim Evans - AdSense Product Manager

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Recently, I talked about using affiliate marketing to make money online. So, today I’m going to discuss five of the best types of affiliate marketing for making big money online.

Pay Per Click (PPC) – Google Adsense

With PPC marketing the merchant pays affiliates whenever a visitor clicks on a merchant’s banner or text ad. The affiliate gets paid for every click even if the visitor he referred does not purchase anything from the merchant’s site.

Pay per click marketing is most closely associated with Google Adsense. Google Adsense is THE biggest money makers on my pure content sites. Adsense is a truly great way to make money with content sites and blogs.

The advantages of PPC systems like Adsense are:

1. Very easy to add to your site.
2. You don’t have to sell anything to make money with PPC.
3. You don’t have to choose programs to promote, the PPC system does that for you.

These advantages make PPC systems like Adsense very appealing to small websites and beginners. I, and many others that I know, have made a lot of money with Adsense.

Pay Per Sale (PPS)

PPS affiliate marketing is the most popular type used by merchants. In this type of affiliate program, the merchant only pays the affiliate whenever his referral buys a product. Affiliates are often paid on a commission basis (percentage of the sale), although some merchants pay a fixed fee. Commissions in PPS affiliate marketing can range from 1% to 100% of the sales.

Pay Per Lead (PPL)

Pay-per-lead (sometimes called Pay Per Action) is a type of affiliate marketing that is often used by insurance companies and other companies who rely on leads for their profits. The Death of Adsense ebook was a good example of Pay Per Lead in the Internet marketing industry. In this type of affiliate marketing, the affiliate is paid whenever the visitor he/she referred to the merchant’s site fills in an application form or takes an action that the merchant wants them to take. For example, a car insurance affiliate program will often want a person’s zip code to help find the best car insurance for them. Compensation for this type of affiliate marketing is a fixed fee and is often very lucrative for affiliates. In fact, one of my friends and mentors makes a nice income from pay per lead affiliate marketing.

In addition to the above types of affiliate marketing, there are other affiliate marketing types that enhance the earnings an affiliate can make.

Multi-Tier Affiliate Marketing

Some affiliate programs offer multiple tiers or levels that the affiliate can make money from. Single-tier affiliate marketing is the much more common than multi-tier, but multi-tier affiliate programs can be much more profitable. In a single-tier affiliate marketing program, the affiliates are paid based on the direct sales or traffic referred to the merchant.

In two-tier affiliate marketing programs, the affiliate is paid for for both the direct traffic or sales that he refers to the merchant’s site, AND all the clicks (PPC) or sales (PPS) or leads (PPL) referred by various other affiliates who joined the affiliate program through his affiliate link. Multi-tier affiliate marketing (3-tier, 4-tier, 5 tier, etc.) creates additional commission for the affiliates from the different tiers in the affiliate network. A good example of a multi-tier affiliate program is SiteSell which has 5 tiers.

Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid whenever the customer he/she has referred returns to the site and purchase another product or renews a membership, etc. Compensation for such type of affiliate marketing is usually based on a sales percentage or a fixed fee. Residual income affiliate marketing is most commonly used by membership sites. I personally love getting paid every month from affiliate programs that offer residual income and look for opportunities to join affiliate programs that offer residual income in the areas I promote.

This is a basic summary of these five types of affiliate marketing. The important thing, as with all other kinds of marketing, is to find what works for you and your business. Experiment with different programs and different types of affiliate marketing and find out what works best for you and your visitors. As with everything else in making money online, it’s all about the numbers. If a particular method isn’t making money for you, by all means try something else.

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Google is updating the default font faces associated with specific AdSense ad formats. The decision to do so is based on findings that different fonts perform better with different formats.”In the same way that you regularly try out changes to your AdSense ads to increase your earnings, we’re also constantly looking for new ways to help you earn more,” explains Arlene Lee of Google’s Inside AdSense Team. “We’ve been analyzing the performance of the three available font faces (Arial, Verdana, and Times New Roman), and have found that each font performs best in different ad formats due to factors like character width.”

The changes will only apply to ad units that have “AdSense Default” selected as the font face, and are in languages that have Latin-based characters like:

- Croatian- Czech- Danish- Dutch- English (US and UK)- Finnish- French- German- Hungarian- Indonesian- Italian- Norwegian- Polish- Portuguese- Romanian- Slovak- Spanish- Swedish- Turkish

AdSense ad units are mostly set to Arial as the default, but a few are in the Verdana font. The new defaults Google is launching include the following:Arial: 728×90, 336×280, 120×600, 120×240Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150Times New Roman: 200×200While Google is changing the defaults, the company still encourages users to experiment with fonts on their own. There is no reason why other fonts might work better for your own ads.

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As an AdSense Product Manager for ads quality, I’m part of a group that works to make the ads on your site relevant for users. One of the ways we do this is through contextual targeting, which matches ads to the content of your webpages. With contextual targeting, our system parses and analyzes the content of your page, conducts an auction among the relevant ads, then serves the winning ads — all in the blink of an eye! Pretty simple, right? Actually, matching relevant ads to the content of your pages is quite a scientific challenge involving semantic analysis and machine learning. It’s a challenge that keeps me and my team busy. Our machines are very good at the matching process, but there are still a few cases where their definition of relevance differs from our human definition of relevance. In these few cases, the system might end up serving ads that don’t seem immediately relevant to users. We understand that increased ad relevance contributes to a positive experience for users, publishers, and advertisers, so we’re continuously working on ways to improve the relevance and quality of ads that appear on your sites.I’m excited to let you know that this week, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages. You won’t need to update your AdSense account or ad code, as these changes will be applied automatically. In many ways these types of improvements are par for the course at Google - but I wanted to let you know about the kinds of improvements we’ve been focusing on. Please keep in mind that these changes won’t affect how other types of ads are matched to your sites; for instance, you’ll continue to see placement-targeted ads when advertisers bid to appear specifically on your pages.This is by no means the end of our efforts to perfect the system, but we believe that with these changes users will start to see even more relevant ads, advertisers will generate more attractive returns by finding the right users, and publishers should make more money over time.As always, we’re interested in your feedback on these improvements!Posted by Woojin Kim - AdSense Product Manager

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In the same way that you regularly try out changes to your AdSense ads to increase your earnings, we’re also constantly looking for new ways to help you earn more. We’ve been analyzing the performance of the three available font faces (Arial, Verdana, and Times New Roman), and have found that each font performs best in different ad formats due to factors like character width. Based on these findings, we’d like to let you know that we’ll be updating some of the default font faces associated with specific ad formats within the next few days. This upcoming change will only affect ad units in Latin-based characters which have ‘AdSense default’ selected as the font face. If you’ve set an account-wide font face, we hope our findings will encourage you to experiment with other font faces on an ad unit basis. Currently, most ad units set to the AdSense default font face are displayed in Arial, with a few in Verdana. Here are the new default font faces we’re launching for our ad units:Arial: 728×90, 336×280, 120×600, 120×240Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150Times New Roman: 200×200While we’re optimizing the default font face based on performance across all AdSense sites, we also recommend experimenting on your own to determine the best font faces for your ad units and your sites. Just sign in to your account to manually select specific font faces on an ad unit or account-level basis.Posted by Arlene Lee - Inside AdSense Team

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To help us better understand what’s most important to our publishers, we’ve recently started conducting email interviews. Interviews are currently available only to publishers located in North America, but we’re aiming to expand this program to other countries in the future. If you’re located in North America, you can sign up for a chance to participate in an email interview and openly discuss your opinions about AdSense with a market researcher. Participants will receive a $50 AdWords credit for their time.If you’re interested, fill out this form to let us know. We’ll be contacting chosen participants via email; because space is limited, we won’t be able to accept all applications. Posted by Erica dela Cruz - Inside AdSense Team

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To date, we’ve been sharing AdSense information with you through this blog, Twitter, the AdSense Help Center, and the AdSense Help Forum. You also expressed your interest in Facebook by creating a number of AdSense groups, and we listened. We’re pleased to announce that the official AdSense Facebook Fan Page is now up and running! A one-stop shop for up-to-date information, our Facebook Fan Page will be synched with the blog and Twitter, and will house optimization photos and videos that are currently found on our YouTube channel. (If you’re unfamiliar with Facebook, learn more on Facebook’s profile.)The AdSense Facebook Fan Page will open up a new method of communication between our team and our publishers. You’ll be able to respond to poll questions and complete surveys, helping our team better understand your needs so we can keep improving our products. You can also find out about upcoming events under the ‘Events’ tab and look out for posts about new AdSense features, webinars, and more on our wall. Our team will be contributing to the page, so be sure to check the page often for different opportunities to provide us with your input and learn more about AdSense.To make this new page as useful as possible to all of our publishers, we won’t be responding via Facebook to questions regarding individual AdSense accounts. Please continue to visit our Help Center and Help Forum to troubleshoot your specific issues.Sign up to become a fan, and start taking advantage of all of the benefits our official Facebook Fan Page has to offer.Posted by Simone Davis - Inside AdSense Team

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Smartphone users now have their own version of YouTube. The company says that smartphone users with “capable” browsers like the iPhone, G1, and Palm Pre can access the mobile site.“As more and more people are using the browser on their smartphones for checking email, visiting websites, and even accessing YouTube, we want to make sure that we provide the best possible YouTube experience on your mobile browser,” says YouTube Product Manager Dwipal Desai.Users can log into their account, view their favorites, and find and share videos just like normal. “It’s part of our mission to create the best possible YouTube experience for you, whether you use the site on your computer, in your living room, or on the go,” says Desai.To access the new mobile site, just go to YouTube.com from your mobile phone. From there you’ll be taken to a new website designed specifically for your mobile device.This version of YouTube is not available on all devices, keep in mind. According to some people commenting on YouTube’s announcement, it doesn’t work on the Blackberry Bold, or the Sony PSP, to name a couple.It’s gong to be wise for YouTube to be optimized for as many devices as possible, especially now that it has its own AdSense-type program. The site is also catering to new a lot more these days, which could increase demand for the site for users on the go.

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Our engineers will be performing routine site maintenance this Saturday from 10am to 2pm PDT. Although you won’t be able to access your AdSense or Ad Manager accounts during this time, your clicks, impressions, and earnings will continue to be recorded as normal. In addition, ad serving and ad targeting on your pages won’t be affected. For our international readers, here’s the maintenance start time converted for a few cities around the world:London - 6pm SaturdayAthens - 8pm SaturdayMumbai - 10:30pm SaturdayKuala Lumpur - 1am SundayMelbourne - 3am SundayPosted by Arlene Lee - Inside AdSense Team

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In April, we gave you a sneak peek into category filtering, a new feature we’ve been developing to give publishers more control over their ads. Today, we’re excited to announce that we’re extending the beta to publishers in a number of English-speaking countries including, but not limited to, Australia, Canada, India, Ireland, the U.K., and the U.S.As a reminder, category filtering lets you prevent ads from up to 5 specific categories such as religion, politics, and dating from appearing on your pages. Your filters will be applied to ads in English, regardless of how they’re targeted. In addition, you’ll be able to see the percentage that each category contributes to your earnings, which can help you understand any revenue impact you might notice as a result of filtering.Based on feedback from our initial beta testers, we’ve also made a few improvements to the feature:Ad impression impact: To give you a better sense of how many ads you’d be filtering, we’ve now added an extra column to show you the percentage of ad impressions on your pages which fall into each category. More accurate percentages: Ad impression and earnings percentages are now calculated based on impressions from the previous 30 days instead of three. This extended time frame should provide a more accurate picture of the types of ads you’re receiving and how much revenue they’re contributing. Category descriptions: We’ve added details about each category directly within your account to help you understand the types of ads that may fall into each. To see whether category filtering has been enabled for your location, sign in and visit the Ad Review Center, located under the ‘AdSense Setup’ tab. We’re working on expanding this beta to additional languages and countries, and will be sure to announce any updates here on the blog. If you’d like to learn more about category filtering, please visit our Help Center.Posted by Arlene Lee - Inside AdSense Team

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