Google Adsense Wired Collection

We hope you had a great Thanksgiving. Here in the U.S., we on the AdSense Team are spending the Friday after Thanksgiving enjoying holiday shopping, American football, and leftovers.On this vacation day, we’d like you to remind you that tax season is approaching quickly, so you may wish to take a moment to review your address information and even re-submit your tax information to make sure it reflects your most current tax standing.If you haven’t entered tax information before, you can choose a form directly or follow our handy tax wizard within your account. If you’re updating your tax information, feel free to click the ‘change your tax information’ link. In addition, now would be the perfect time for our publishers in the U.S., Canada, and Mexico to verify their bank accounts for Electronic Funds Transfer (EFT) payments. If you’re eligible for a payment at the end of December, you have until December 15, 2009 to select your bank account for payment, so we hope you give it a try!Posted by Elizabeth Ferdon - AdSense Payments Team

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We’d like to wish all our U.S. publishers a very Happy Thanksgiving. As always, we’d like to give thanks to our Inside AdSense readers for your participation and support. If you’re traveling, we hope your journey is safe, and wish you a fun holiday weekend with your family and friends.Happy Thanksgiving!Posted by Dia Muthana - Inside AdSense Team

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In the second part of our channels series, we’ll focus on custom channels. Boyar Naito will walk you through how to set up custom channels to track the performance of specific ad units. You’ll learn about the three pieces of information that are most important to us: ad size, ad location, and page content, and how to analyze this information to figure out what ad formats work best for your website. You can find more information about custom channels in our Help Center. Catch the last part of this series next week, when we’ll cover targetable channels.Posted by Dia Muthana - Inside AdSenseTeam

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As many of you know, channels are a great tool for tracking the clicks and impressions on your ad units, as well as figuring out which ad placements, sizes, and colors generate the most revenue. With that in mind, three of our very own Mountain View-based AdSense optimization specialists have created videos showcasing best practices for setting up channels within your AdSense account.In the first episode, Matthew Carpenter-Arevalo talks about URL channels which can help you track revenue on a specific URL or domain. You’ll learn how to set up a channel within your AdSense account, what metrics you can track using channels, and how to use that data to increase your earnings by generating more clicks on your ads. You can find more information about URL channels in our Help Center. Check back next week, when we’ll cover custom channels. Posted by Dia Muthana - Inside AdSense team

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Earlier this year, we introduced the Google Ad Planner Publisher Center to help you showcase your site to advertisers. Now we’ve enhanced the Publisher Center to give you even more ways to promote and manage your Ad Planner site profile. As a reminder, any publisher can use the Publisher Center, but the user interface is currently only available in English.Claim your subdomainsYou can now claim subdomains, such as myblog.blogspot.com, in Google Ad Planner. Your site’s subdomains can also appear in Google Ad Planner to give advertisers a more detailed view of your site for their media planning. Learn how to claim your sites in Google Ad Planner.Share more Google Analytics metricsWe’ve expanded the type of Google Analytics data you can share with Google Ad Planner. You can opt-in your page views, unique visitors (cookies), total visits, average visits per visitor, and average time on site, which ensures potential advertisers see the most accurate information for your site. Learn how to share your Google Analytics data.Delegate site ownership Managing your website profile in Ad Planner has just gotten easier. You can now invite additional users to edit and maintain your Google Ad Planner site profile. Display an Ad Planner badgeHighlight your Google Ad Planner profile by displaying our new badge on your site. Advertisers who click your badge will be brought directly to your Google Ad Planner site profile, where they’ll find your traffic, demographics, and advertising information.Choose from four Ad Planner badges:Tell us what you thinkWe invite you to sign in to Google Ad Planner now to try these new features, then send us your feedback and ideas so we can continue improving Google Ad Planner for you. In addition, don’t forget to register for our upcoming Ad Planner webinar on November 24th, where you’ll learn more about how to use the tool and how it can benefit your site.Posted by Wayne Lin - Product Manger, Google Ad Planner

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The desire to integrate products is strong at Google; it’s not hard to imagine that the company would eventually like to offer one great, big search/video/email/advertising ball. And today, it took a tiny step along that path by rolling together some analytics products.A post on the AdSense for Feeds blog announced, “If you use either AdSense for feeds or Google FeedBurner to track item clicks and also use Google Analytics, as of today, you will automatically start to see your feed item click analytics show up in Google Analytics with some additional information added to help you understand how distributing your feed with FeedBurner leads to traffic on your site.”The post then continued, “Specifically, we will help you classify your links by tagging the Source as ‘feedburner,’ the Medium as the channel in which we sent out your feed such as ‘feed’ or ‘email,’ and the Content as the actual endpoint application in which the user viewed your feed content such as ‘Google Reader’ or ‘Yahoo! Mail.’”

More distribution endpoint labels are on the way, too.Hopefully this update will help people earn a little extra money heading into the holidays. At the least, it may simplify FeedBurner and AdSense for Feeds users’ lives a little, which would also represent a nice treat this time of year.

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This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PST. You’ll be unable to log in to your AdSense and Ad Manager accounts during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:Toronto - 1pm SaturdayBuenos Aires - 3pm SaturdayCape Town - 8pm SaturdayMoscow - 9pm SaturdayNew Delhi -11:30pm SaturdayMelbourne - 5am SundayIf you’d like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post.Posted by Dia Muthana - Inside AdSense Team

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We’re excited to announce the launch of Western Union payments in the following new countries:Puerto RicoJamaicaVirgin Islands (British)EcuadorCosta RicaParaguayWestern Union Quick Cash payments will reach you much faster than checks, and they’re free of charge. A couple things to note: we can only send Western Union payments to publishers that have an Individual account at this time, and the payee name on your account must exactly match the government issued ID card that you’ll use while picking up your payments. For more information on how to sign up to receive Western Union payments, and instructions on how to pick up your payments please visit our Help Center.Posted by Deborah Chang - AdSense Payments Team

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Following up on our recent webinar geared towards education sites, we’re starting to roll out more webinars geared towards specific types of sites. Webinars are free web seminars where one of our AdSense team members will deliver a presentation on a certain topic, after which you can ask the specialists questions about AdSense on your site. Below, we’ve listed the other verticals we’re going to discuss in upcoming weeks, so be sure to sign up! Why AdSense is right for RetailNovember 11th, 9am PST/5pm GMT Maximize your AdSense revenue on your Home and Garden siteNovember 18th, 9.00am PST/5pm GMTMake the most of your forum with AdSenseNovember 19th, 5pm GMT/9am PST Optimizing AdSense on your Business and Finance siteNovember 25th, 9.00am PSTYou may also be interested in checking out the main webinar page in our Help Center for information on other products we’ll be talking about such as AdSense for Search, Google Ad Manager, and Google Analytics. If you have any feedback for us on any of these webinars, or topics that you’d like to see covered in future webinars, please leave us a comment.Posted by Siobhan McCormack - AdSense Optimisation Team

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We’re excited to announce that publishers based in Greece can now receive their AdSense payments via Electronic Funds Transfer (EFT). You’ll need to ensure that you’re opted into local currency reporting in order to sign up for this payment method.Selecting EFT as your payment method will allow you to receive your payments more quickly. Rather than waiting for checks to arrive in the mail and clear in your bank account, your earnings will be deposited directly into your bank account. We’re fans of EFT, and so our teammates Vijay and Elizabeth have created a video about it. Have a peek: Finally, if you’re located in a country where EFT isn’t yet available, rest assured we’re working hard to offer additional payment options. Stay tuned to Inside AdSense, where we’ll be sure to announce any new payment methods.Posted by Jagoda Sobolewska - AdSense Payments Team

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Today, at the Content Revenue Strategies conference in New York City, we announced that a small group of publishers will begin testing a new AdSense interface in limited beta. Inspired by the feedback we’ve heard directly from you, the new interface includes features designed around your top three requests: Provide insights to help you make more informed decisions about your sites.The new AdSense interface includes more detailed performance reports and enables you to view daily stats in graphical formats. It also will provide you with additional metrics such as the amount you’ve earned from various ad, targeting and bid types. Here’s a glimpse at what the new reports currently look like in our beta: Offer you more control over the ads that appear on your sites.We’re also continuing to make improvements to the Ad Review Center. Upcoming enhancements will give you more options to manage the ads that appear on your site, as well as a cleaner interface that makes it easier to find and review them within the Ad Review Center.Help you manage your account more efficiently.We’ve streamlined the AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously. Additionally, to help you get the most out of AdSense, we’ve added more relevant help on every page, a message inbox for tips from our team, and alerts with important account related notices. In order to collect feedback on these enhancements from publishers in multiple countries, we’re rolling out the beta test of the new interface today in English, Spanish, French, German, Italian, and Japanese. Although we aren’t able to extend invitations to additional publishers yet, we’re planning to roll this test out to thousands of publishers over the coming weeks. We’ll be sending email notifications to the beta test participants to let them know.Thanks again for all of your feedback so far, and we’ll be sure to let you know when we’re able to offer the new interface more widely. Posted by Jonathan Bellack, Group Product Manager, and Tim Evans, Product Manager

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Today, we’re excited to announce a set of new features in Google Friend Connect that let website owners get to know their users, encourage users to get to know each other and personalize their site content, including Google ads. We’ve just integrated AdSense with Google Friend Connect, giving publishers the option to show ads that match visitors’ interests. When you log in to your Google Friend Connect account, you’ll notice a new “Interests” section where you can create a list of questions for users to answer, either as part of your website’s registration process or via a poll gadget on the site itself. For instance, if you have a website for guitar enthusiasts, you might ask users to share their preferred brand of guitar, the last concert they attended, their favorite guitar artist, and so on. The details users share are added to their Friend Connect profiles and made publicly available, enabling users to learn more about each other.These details also allow you to display more relevant ads that match the interests users share. From the “AdSense” section of your Friend Connect account, you can either create new ad units that take users’ interests into account or choose to enhance existing ad units on your website.Please keep in mind that this new integration of AdSense and Friend Connect is separate from interest-based advertising — the ads in Friend Connect will be matched to your content and the information users have chosen to share publicly with each other. You can learn more about all the new features on our announcement on the Google Social Web Blog.Posted by Mussie Shore - Product Manager, Google Friend Connect

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