Google Adsense Wired Collection

Text link ads, one of the biggest text based back link provider, has launched a new service called . This service is to provide in-content link (as compared to header/footer/side links) to the advertisers while making some good money to the publishers.

Most of you must be knowing that Google doesn’t like the act of buying or selling links on your website. This is the reason people were not buying much text links from text-link-ads. But now with this new service it is possible to sell or buy text links without any problem, because the links are actually embedded into the content of the page and does not show on the top/bottom/side of the page.

will help you publishers (people want to sell links) in many ways:

Easier to sell links even on PR0 pages as people prefer to buy in-content links on all types of PR pages.
No need to waster some extra space on the page for the links. Links just make a word or two on the page into a link.
Mostly undetected by search engines.

It will also help advertisers who want to buy backlinks but are worried that Google may detect and penalize. These links will be in the content and would look much more ‘natural’ than the normal links.

Moreover that, InLinks is also giving you a good reason to join the program. They are offering $100 of inLinks for just $1. That is $99 of free in-links. To get this benefit, .

I liked the program and have joined them. And I think it is a good please to sell some in-content links as well as to buy them. I will post my results on how did the program do for me.

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Position for performance - be noticedThis is the final video installment in our three-part series on Optimisation Essentials for AdSense for content. We’ve covered the best-performing ad unit sizes and taken a look at how to design your ad units for good-looking ads. However, even if you have large, well-designed ad units, they won’t perform for you unless your users can see them!So what can you do to ensure your ad units get noticed? Place your ads where users are likely to look. We’ve also made a heatmap to show you where the best placements are on a typical page. Great positions include:Above the fold of a page (the section of the page a user can see without scrolling)At the end of an articleAligned with contentBut don’t just take our word for it - every website is different. Make sure you use your judgment of how visitors interact with your pages to determine good ad placements. Position your ads so that they’re visible, but be careful of intruding on the experience of your site’s visitors. Most of all, think like a user and you’ll be able to balance your website’s content with a successful ad strategy.Posted by Mel Ann Chan - AdSense Australia Optimisation Team

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This months Website Magazine is starting to hit the shelves and I am receiving some pretty good feedback about the article I wrote titled “Beyond Adsense”. In the article I talk about how I started with AdSense years ago and how I evolved to other forms of advertising.

This Post Is From ShoeMoney’s Internet Marketing Blog

Beyond AdSense - Website Magazine

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Today, to help its video content partners earn more money, YouTube will begin running overlay ads in YouTube partner videos embedded on other websites. To date, YouTube has only run ads against partner videos on YouTube itself, and with people viewing millions of embedded YouTube videos every day, this meant that partners were not generating revenue from their views outside YouTube.com. But now, YouTube partners will be able to capitalize on their popularity across the internet and generate revenue from their content no matter where their video lives.Although this may sound similar to AdSense video units, this YouTube change is separate from AdSense, and we’d like to discuss the differences between the two offerings. Let’s start with a refresher on AdSense video units, which are available within AdSense accounts in specific languages and regions. Video units help you enrich your website with fresh, dynamic content from our YouTube partners. Each video unit is accompanied by a banner ad and a overlay ad targeted towards the video and the site’s content, and is customizable so you can choose categories of video to target to your site. The ad revenue is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content. But AdSense video units aren’t the only way our YouTube partners can distribute their content — just as with other YouTube videos, it’s possible for anyone with a website to embed partner videos on their sites. Now, following today’s announcement, thousands of videos produced by YouTube partners will begin displaying overlay ads when embedded on other websites. (YouTube will gradually roll out these ads to additional YouTube partner videos in the coming weeks.) This feature is external to AdSense, and so no configuration within an AdSense account is needed. Revenue from these ads will be divided between YouTube and the YouTube partner providing the video content. By helping YouTube partners generate additional revenue no matter where their videos are played, we hope to encourage further content creation among our most popular and prolific video creators. If you create your own video content and are interested in becoming a YouTube partner, submit an application today.Posted by Arlene Lee - AdSense Publisher Support

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Dress for success - impressing your audienceThe video below is the second in our “Optimisation Essentials” series, demonstrating our top three tips for maximising your AdSense for Content performance. Last week, we reinforced the importance of bigger ad units. This week, we’re showcasing how a better ad unit design can result in improved AdSense performance.*Please note that no leopards were harmed in the making of this video!Over the years, we’ve seen some colourful ad unit designs. Some publishers design ad units that contrast with their site so that they stand out. Although this can work in some cases, we’ve found that ad units that match your site’s design tend to perform better in terms of revenue and click-through-rate. Users are more likely to read ads when they’re well integrated into your site.When you design your AdSense ads, keep these tips in mind:Use colours that either blend with or complement your site’s colours. Make the ads a part of your site.Use lighter colours for borders, or no border at all.Try rotating colours or occasionally switching the location of your ads on the page.Save sets of frequently-used colours as a palette.So give your ad design and colours some thought, and you’ll notice the difference!Posted by Mel Ann Chan - AdSense Australia Optimisation Team

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During the recent U.S. election period, our team heard your concerns and feedback regarding political ads appearing on publisher sites. As a Product Manager who helps build the AdSense product, I’d like to take a moment to explain our ad targeting technology and policies, and what we’re working on to offer you even more controls.Ad Targeting I wanted to help clarify first how advertisers are able to target your sites. As you know, ads that appear on AdSense sites are provided by advertisers participating in the AdWords program. To help publishers earn revenue, advertisers are able to target ads not only based on the content of a site, but also based on the audience of the site. When we first started AdSense in 2003, we only offered contextually-targeted ads; advertisers bid on keywords, and our system matched those keywords to the content of publishers’ pages. As we developed the product, we expanded these targeting capabilities. For instance, placement targeting allows advertisers to select specific topics, sites, and pages on which they want their ads to run. In the U.S., our placement targeting tool also allows advertisers to find sites serving a specific audience, such as “Males ages 18-24.”To help new and existing publishers better understand our targeting options, our support teams will be reviewing and expanding the material available on our Help Center and homepage to make sure it better communicates our offerings. In addition, we’ll be exploring different methods of explaining this information, such as through webinars and videos, and demonstrating how publishers can optimize their sites to take advantage of these targeting options.Advertising PoliciesWe also received questions about why political ads are able to run on Google and AdSense sites. The Google advertising program is managed by a set of editorial policies that we have developed based on various factors, including user and customer experience. While Google or its executives and employees may express opinions about specific political issues and candidates, Google’s advertising system does not favor one political position over another. Our network provides advertisers with a way to reach their audience, whether they are companies selling products or political campaigns promoting candidates or issues. Just as Google’s advertising system does not favor one car manufacturer’s ads over a competitor’s in our auction, we also allow ads regardless of the particular political position they represent.Publisher Ad ControlAs we’ve expanded to new forms of advertiser targeting, we’ve also added controls for the ads that can appear on your sites. Our automated targeting technology will never understand your users as well as you, so it’s important that you have the ability to control their ad experience. For example, we mentioned earlier this week that tools such as the Competitive Ad Filter and Ad Review Center are designed for you to prevent specific ads from appearing on your pages. We’ve heard your feedback about how quickly filters take effect and the ability to block specific categories of ads, and we’re working hard to improve our current controls and provide more powerful ones in the near future. Over the next couple weeks, we plan to improve the speed of your filters, and we’re working towards filters in the future that will take effect in less than an hour. We’ll also continue improving the Ad Review Center, giving you ways to block entire categories of ads in addition to individual ads. We are also working on ways for you to establish guidelines for the type of ads that will be acceptable to your users, so you can “set it and forget it,” while feeling comfortable that users will have a good ad experience. One of our goals with AdSense is to help you easily generate revenue for your site without much work, so that you have more time to focus on developing great content. Many of our best ideas, like the Ad Review Center, are inspired by your feedback and suggestions. Please keep letting us know how we can make AdSense a better product.Posted by Jason Miller - Group Product Manager, AdSense

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Our engineers will be performing routine site maintenance tomorrow, November 8th at 10 am PST. Although you won’t be able to log in to your account for approximately 4 hours, your ad targeting and serving won’t be affected, and you’ll continue to be credited for valid clicks and impressions. Here’s the start time in a few international cities:London - 6pm SaturdayJohannesburg - 8pm Saturday Madurai - 11:30pm SaturdayManila - 2am SundaySydney - 5am SundayPosted by Arlene Lee - AdSense Publisher Support

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I am a regular visotor to the DP forum. I see many people there fearing Google Adsense as to when their account will get banned. They say that they don’t know when they will received that email from Google saying that their account is banned. Do I fear that? What is my fear about Google Adsense?

Well I don’t fear much that the Google will ban my Adsense account. The reason is simple. I don’t try to cheat them. And, I am sure they are technology advanced enough to find out who is trying to cheat and who is a genuine publisher.

But then what is my fear?
My biggest fear with Google Adsense is their highly fluctuating eCPM rates. I hate it (and fear it) when I see the eCPM fluctuating from month to month. And these are not just for one site, but a collection of around 100 sites combined in various niches. I will explain you with a simple example.

From last 6 months, my traffic to my company’s websites is increasing month after month and has never dropped. But still, month on month my eCPM various so much that my earnings sometimes takes a dip of up-to 25%. There has been times in these six months that my earnings in my company’s Google Adsense account was $38,000 but then it was $32,000 next month (which has even higher number of page views).

This fear of fluctuating eCPM is so high that my company cannot rely on Google Adsense as a source of “consistent revenue”. This is the reason when my company booked a new office for Rs. 20,000,000 ($440,000) it had to rely on me for the extra funds in case on urgent needs for the consistent payments. Company was not sure whether the eCPM of Google will decrease or will increase. So how can it rely on these earnings for the payment.

This is my biggest Adsense fear. What is yours? Do you fear Google Adsense for something? Please share.

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These days many people are into the business of “flipping websites.”

What is the concept of flipping website, and how does it works? What does the person, who buys it, do with it?

Flipping website is a concept of “creating a website just for the sole purpose of selling it quickly for few bucks“. In general these websites have 10 to 15 pages of good content (optimized for Adsense) and on an average 3 months old. They are sold when the stats starts showing that the traffic has started coming to the site from search engines. Mostly these sites are sold from $100 to $200 range.

I have never flipped a website. But I always buy such sites. Why? There are many reasons behind it.

The seller has already done the research to find some good long tail keyword which can bring in easy traffic from search engines. That saves my time in doing this research.
The seller has already found the best possible domain name optimized for the keyword (so that he can sell it for more).
I can read and review the content on the site to see whether it is good quality or not. In comparison, if I have to ask somebody to write the content for me, I am not sure that the quality of the content would be good or not.
The seller has already done some off-site SEO to get some links from social bookmarking sites etc., so that search engines find it and start sending traffic to it. People don’t buy sites with zero traffic. So they try to bring some SE traffic and then only try to sell it.
Site is already 3 months old and would add to the aging factor (though only of 3 months) when I compare it with creating a new website from scratch.

So, what do I do with the site after buying it?
I just do the following:

I add my adsense, kontera and some more advertising networks
I submit it to my network of directories, which bring good PR and backlinks.
I ask my team to do 7 day SEO work for the site
And, then I almost forget it.
Start searching for the next one on DP or SP forums

In the month of July and August 2008, I have bought around 20 such sites and hosted them all on a new shared server (under a test to see whether this business feasible and profitable). The total cost of them is $2840. But now the total earnings from these 20 sites combined brings in is much more than 10% of $2840.

So, this is another business of buying flipped websites and groom them to milky sites, which can give you more milk in the long term. The only thing you need to concentrate is which one to buy and which one to avoid as there are hundreds of them getting sold on forums.

Go ahead and buy a few miniature gems. Who know they may turn out as big monster in the future.

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When we notice a spike in readers who are interested in a specific topic, we like to address it as soon as we can. There’s been some interest in filtering ads from publisher pages, so here’s a quick refresher on the filtering tools we offer:Competitive Ad FilterYou can restrict contextually-targeted and placement-targeted ads from appearing on your pages by adding the URL of each ad to your Competitive Ad Filter. After logging in to your account, click the AdSense Setup tab and visit the ‘Competitive Ad Filter’ page. You can also find full instructions and tips for entering in specific URLs in our Help Center. To determine the URL of an ad, try the AdSense Preview Tool or follow these steps. Please keep in mind that it may take several hours for the filter to take effect.Ad Review CenterThe Ad Review Center gives you additional control over the placement-targeted ads that may appear on your pages. Using the Ad Review Center, you can review specific ad groups and advertisers before they appear on your pages, and also block ads by type. You’ll need to opt in to the Ad Review Center at the top of your Competitive Ad Filter page, and then you can begin reviewing ads.Posted by Arlene Lee - AdSense Publisher Support

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Bigger is better - for AdSense ad unitsAdSense for content is the bread and butter of many of our publishers, and we often receive requests to recommend strategies to improve AdSense performance on publisher sites. While we refer to this as ‘optimisation’, we understand that this term can make the process sound more difficult than it really is. In response, we’re releasing a three-part video series that demonstrates, in plain English, our top tips for increasing your AdSense earnings.This week, we’re recommending you think big - big ad units, that is: Publishers often ask us what the best ad sizes are to include in their site’s design, and we always point them to these three:300×250 medium rectangle728×90 leaderboard160×600 skyscraperThese ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you’ve receiving all ad types, you’ll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they’re interested in.When you’re considering how to design your site, our testing has shown that displaying at least one of these ad formats on your page can increase your AdSense earnings potential. So remember, sometimes bigger is better!Posted by Mel Ann Chan - AdSense Australia Optimisation Team

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In last one week many US publishers received this email from Google Adsense team. The content of the email is this:

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Kim Scott Director AdSense Online Sales & Operations

Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043

Does this mean that the Google publishers are in panic and leaving the Adsense for something else?

Is it that the global financial turmoil has started taking its toll on Google?

I think there will be some industries and their advertisers who will pull their advertising from Adwords to save some money in cutting costs. So the publishers in those industries must be earning quite less. Also, I think not all the publishers are net savy and know that what Adsense is sort of a best choice for them. They may not be knowing them and shifting to other networks.

What do you think about it? Is the a sign of coming bad economic time?

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It’s all Hallow’s Eve! Tonight the streets will be teeming with ghosts, fairies, and superheroes (along with a few presidential candidate look-alikes, we imagine). To get you in the Halloween spirit, consider these ways to celebrate with AdSense:- wear a witch’s hat while viewing your AdSense reports- perform some optimization magic on your ad units- change your ad unit color palette to orange and black*- create an ad placement that highlights your spookiest (or, okay, most prominent) ad units to advertisers- eat candy corn, then use your AdSense payments to cover the dental workOver here at the Mountain View campus, we’re keeping it festive, too.Happy Halloween from the AdSense Team!*This color scheme, while eerie and appropriate today, may not be very effective the other 364 days of the year.Posted by Julie Beckmann on behalf of the AdSense Team

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Every morning when I wake up, I see that the market is down by 5% to 10% from its yesterday’s level. News only talks about banks writing-off their loans as losses. Companies going bust. People loosing confidence in the system. Panic selling setting in. Stock prices falling like 50% a day.

But is this all hurting me and you? Let me tell you about me and then you can tell about yourself.

Well in one way, yes, it is hurting me. I am a high risk personal and have at-least 70% of my net-worth invested into the equity market. Seeing the market going down everyday is really hurting.

But this post is not about the equity market. This post is whether the economic recession (if I can start calling it that) is hurting my earnings from the advertising networks and advertisers. Is it hurting my online business.

Well the answer is NO.

Lets analyse.

First of all lets talk about the traffic. My overall traffic is steadily increasing due to my “do marketing all the time and never stop” strategy and creating more and more sites. So, no problem in there. People have not stopped using internet in this bad times. I agree that traffic on some of my financial sites has decreased a bit (like loans) but on others it has increased (like foreclosures) as well. So overall no drop in traffic.

Now talking about the earnings. There are two different stands companies take in the time of fear and recession. Some companies reduce their marketing and advertising budget, while other (and I call them good companies) boost up their marketing and advertising budgets in such times to gain more customers.

So, overall I am not seeing any reduction in the earnings from various advertising networks like Google, Kontera, Casale Media etc. Yes, I am seeing some reduction in my affiliates and drop shipping sales related sites. But even this reduction is not very big and these type of sites only constitutes about 15% of my portfolios of sites.

So overall, I am getting around same number of dollars each month. Earnings in August and September have stayed around same. In October I am expecting it to be little bit on higher side due to some good addition of sites in my portfolio.

But all this talk was in dollar terms. When I see it in INR (Indian Rupees, my currency) terms, it is much better for me. Few months back the rupee was at “Rs. 38.00 per dollar”, which is now at “Rs. 49.78 per dollar” (as per latest Adsense payment conversion). So the same $60,000 which used to make me around Rs. 2,280,000 few months back now makes me Rs. 2,986,800. That is a huge 31% increase.

So, am I loving this recession? Well, no. Because equity erosion in my personal equity portfolio is much bigger than these increase in earnings. But I am still bullish.

By the way, how are you doing in these bad economy times? How is your currency doing? Are you feeling the pinch of the recession?

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The AdSensePro team would like to cordially invite you to the opening of our new English AdSense Help Forum.We hope that by now you’ve found the AdSense Help Forum to be the best place to ask questions and share tips with other AdSense publishers. We’ve been listening to your feedback about forum features you’d like to see, and we’re excited to announce that we’re moving the English Forum from Google Groups to a brand new platform. (For those who participate in the Forum in another language: rest assured that our engineers are working on making this new platform available in additional languages, although we don’t have a set date at this time.)As of today, we’ve closed up shop and moved the English Forum next door to the AdSense Help Center. We’ve been jealous of the Help Center for a while now. Its innovative interface, clear categories, and snazzy search powered by CSE left us feeling like the odd man out.Now we’ve almost got it all. We have the look and feel of the Help Center with the same CSE to search across the Forum, the Help Center, and the blog. We have the same categories as the Help Center, so you can easily transition from one category to the another. We even have some extra things we hope you’ll really like: a system of levels to reward your contributions to the Forum, and profiles where you can put a picture next to your name. You can subscribe to the Forum (or to individual discussions) by RSS feed. You can post a question and receive your answer by email. You can even vote on which response best answers the question and mark a best answer to a question you asked. We hope you’ll come take a look, and we hope you’ll stay a while, sign into your Google Account, and ask and answer questions.Posted by the AdSensePro Team - AdSense Help Forum Support

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