Google Adsense Wired Collection

A Global Greeting

Webmaster — Thu, 02 Sep 2010 09:35:00 +0000

Members of the AdSense team from all over the world say hello from Mountain View, CA!Posted by Katrina Kurnit - Inside AdSense Team

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AdSense email preferences: Get the most from your account and from Google

Webmaster — Mon, 30 Aug 2010 09:10:00 +0000

Have you checked your AdSense email preferences lately? If not, you may be missing out on important information and special offers without realizing. Take a minute to log in and update your email preferences under the â€˜My Accountâ€™ tab.Want to be invited to upcoming events like AdSense In Your City? Make sure you check the box next to Special Offers when you edit your email preferences so you can stay up-to-date with giveaways and other special programs in your area. Want tips from the AdSense team for how to earn more with your AdSense account? Check Customized help and performance suggestions and/or Newsletters so we can offer personalized guidance to improve performance and maximize your revenue.Want to help us improve AdSense by testing out features like the new AdSense interface? Check Google Market Research and youâ€™ll be able to share your valuable feedback with us through surveys and beta tests.Want promotions and key updates for other Google products that can help you grow your AdSense business? Check Information about other Google products and services which may be of interest to you so we can send you news and coupons based on your potential needs. We want to help you earn more with tips and promotions, invite you to in-person events, and gather your feedback so we can continue to improve AdSense. So log in, update your preferences, and take advantage of the opportunities coming your way from the AdSense team!Posted by Katrina Kurnit - Inside AdSense Team

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Bloggerâ€™s 11th Birthday Party

Webmaster — Wed, 25 Aug 2010 08:50:00 +0000

Attention all Bloggers! We know many of you use AdSense to monetize your blog, and we wanted to be sure you didn’t miss out on the invitation to Blogger’s 11th Birthday party. Using Meetup Everywhere, you can find a party in your area that will be filled with local bloggers like you. We hope youâ€™ll take advantage of this great opportunity to swap stories about your readers, learn about some new sites, share tips about earning with AdSense, and get to know other passionate bloggers. Details are highlighted below, but check out the official Blogger post for more information.What: Bloggerâ€™s 11th birthday celebration!How: Sign up for a Meetup near you or get one going in your town.Where: Anywhere you are.Who: Everyone! You never know who might show up.When: Any time on Tuesday, August 31, 2010RSVP: www.meetup.com/bloggerfiestaPosted by Katrina Kurnit - Inside AdSense Team

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Sensitive category blocking now available for Japanese, Chinese, Polish, and Portuguese

Webmaster — Mon, 23 Aug 2010 11:30:00 +0000

In an effort to expand the availability of sensitive category blocking (also known as category filtering) worldwide, weâ€™re happy to announce that sensitive category blocking has now officially launched in Japanese, Chinese, Polish, and Portuguese. As you might know, this feature is also available in English, French, German, Spanish, Italian, Dutch, and Arabic with testing being done for Russian. With sensitive category blocking, you can prevent ads from up to 11 specific categories from appearing on your pages. Ads in these categories will be blocked if they’re in any of the supported languages, regardless of how they’ve been targeted to your pages.If youâ€™d like to set up sensitive category blocking, please sign in to your AdSense account and visit the Ad Review Center, located under the ‘AdSense Setup’ tab. Once you click ‘change,’ you’ll be able to view the full list of categories you can block. In addition, to help you understand the impact of applying these filters, we’ll show you the percentage of revenue and ad impressions you’ve been receiving from each category in the last 30 days.For more information about sensitive category blocking, we encourage you to visit our Help Center.Posted by Katrina Kurnit - Inside AdSense Team

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Site maintenance on Saturday, August 21

Webmaster — Fri, 20 Aug 2010 07:35:00 +0000

This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense account during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won’t be affected.We’ve converted the maintenance start time for a few cities around the world:London - 6pm SaturdayAlexandria - 7pm SaturdayHyderabad - 10:30pm SaturdayJakarta - 12am SundayPerth - 1am SundayTo learn more about what goes on during these maintenance periods, check out this Inside AdSense post.Posted by Katrina Kurnit - Inside AdSense Team

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Getting to know you at AdSense In Your City: Boston

Webmaster — Mon, 16 Aug 2010 09:35:00 +0000

Last week I was given the opportunity to attend the Boston AdSense In Your City event. Though Boston technically isnâ€™t my city (Iâ€™m a New Yorker by birth) I can see why so many of our fabulous publishers call it home.Despite our varied interests (ranging from hot sauce to sheepdogs, ab workouts to online video games), every single person in that room was connected by their intense passion for their siteâ€™s subject, experience with AdSense, and desire to learn more.We covered a lot in a single afternoon, and the Googlers learned a lot about your needs and concerns. Whether it was a feature request for the new user interface, a question about what Analytics report to check to help maximize ROI, a clarification about how to leverage DoubleClick for Publishers Small Business, or an optimization tip for the group, I was thrilled to see such lively discussion and engaged participation.My favorite part of the day was getting some one-on-one time with a few publishers during the cocktail reception and individual optimization sessions. Regardless of site content or amount of product experience, everyone I spoke to shared a similar story: the money earned from AdSense has allowed them to spend more time doing the things they love. Some had more time to build great content for their users, others to quit their day job and blog about their favorite hobby. I was lucky enough to speak to two publishers who shared that AdSense not only allowed them to spend more time with their families, but even to put their kids through college.Though Boston was the last stop of the AdSense In Your City roadshows, we hope to come visit more of you in the coming months. Weâ€™ve looked at all of the comments left so far, and will be sure to ask all of you before we decide where to go next. Make sure youâ€™re opted in to receive special offers via email so we can invite you to events like this, and hopefully AdSense will get to see you in your city very soon!Posted by Katrina Kurnit - Inside AdSense Team

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Repeat Visitors vs New Visitors â€“ Which is Worth More to Your AdSense Earnings?

Webmaster — Sun, 15 Aug 2010 13:46:48 +0000

A few days back I shared a little analysis of my AdSense earnings as it related to sources of traffic and looked at how – for me – traffic from newsletters was actually the most valuable traffic that I get on my photography site.

This dispelled the myth that loyal readers to your site become blind to ads and are not likely to click them – but I wanted to dig down a little deeper to look at the difference between first time visitors and repeat visitors and how they interact with ads. Here’s what I found when I looked at the last 3 months.

On my photography site it is the case the new visitors click ads and earn more per 1000 visitors than repeat visitors.

In addition to those coming from newsletters repeat visitors on my site would include RSS readers, visitors from social media (facebook and Twitter).

This makes sense – those there for the first time are probably clicking around more, exploring and looking for things to click on. They’re also seeing ad units for the first time and are likely to click them.

However repeat visitors are not far behind. I’m not allowed to share the exact figures but the difference in CTR was tiny and the eCPM difference while noticeable was not huge. Repeat readers are still valuable – particularly as many of them are coming back on a daily basis so on a per visit basis they’re not earning as much but over a year they’re earning considerably more than a one time visitor.

Post from: Blog Tips at ProBlogger.

Repeat Visitors vs New Visitors – Which is Worth More to Your AdSense Earnings?

Introducing the Google Small Business Blog

Webmaster — Thu, 12 Aug 2010 08:35:00 +0000

We wanted to give you all a heads up about a new Google blog that is focused on helping small businesses grow. Check out their first post below and visit googlesmb.blogspot.com to follow their future posts and updates. -ed. Most every business, including ours, starts small. These days, technology is giving businesses even more ways to grow bigger… faster.In our recent Small Business series on the Official Google Blog, a handful of real-life entrepreneurs have shared their experiences building companies from scratch and embracing Internet tools that have taken their businesses to the next level. Weâ€™ve received fantastic feedback about these posts, and realized that thereâ€™s a healthy appetite among small- and medium-sized business owners who want to know all about the latest web tools and tricks. Fortunately, we have lots more to share with you, too!Thatâ€™s why weâ€™re introducing the Google Small Business Blog, a central hub that brings together all the information about our products, features and projects of specific interest to the small business community. Rather than having to sleuth around in many different locations for details about templates for creating video ads on YouTube, tips for your employees using Gmail or how to respond to the business reviews on your Place Page, you can find all of this helpful information right here in one place.Of course, weâ€™ll continue to post relevant news about individual services such as AdWords, Apps, Google Places and YouTube on their respective â€œhomeâ€ blogs, but feel free to visit or subscribe to the Google Small Business Blog to get everything relating to your small business needs. Weâ€™re starting small today, but who knows what tomorrow will have in store!Posted by Deanna Yick - Small Business Blog Team

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A new look for AdSense for content ad units

Webmaster — Mon, 09 Aug 2010 11:10:00 +0000

We’re excited to announce a revamped design of three of our AdSense for content ad units! After analyzing publisher site layouts and reviewing requests around the world, we decided to make our formats more space-efficient and visually pleasing by changing the layout of the text. We spent a lot of time experimenting with different possibilities, and we’re starting with changes to the following ad units:Leaderboard (728×90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)Medium and large rectangles (300×250, 336×280): the URL is now in the same line as the titleIn certain cases, you’ll also see a few minor adjustments to the font size. For example, the font size for the leaderboard with four ads is much more readable. Please note that these changes will roll out over the next few weeks.During testing, the redesigned ads performed extremely well. We’ll continue to experiment and innovate on our formats to help you monetize your content, and we encourage you to submit ideas in the comments below.Posted by Amy Wu - AdSense Product Manager

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Inside AdSense - Meet Katrina

Webmaster — Mon, 02 Aug 2010 11:20:00 +0000

You may have noticed a few posts from me recently, so I wanted to introduce myself to all of you, our fantastic publishers and Inside AdSense blog readers. I’ve spent the last few years in AdWords (for those of you who are also advertisers, you may remember my name from posts to the Inside AdWords blog) and am very excited to join the AdSense team!Iâ€™m really looking forward to meeting some of you in person at our AdSense in Your City events and engaging with you through our other social media channels. If you donâ€™t already, follow us on Twitter, like us on Facebook, and leave us some comments so we know what you’d like to hear more about. We want to make sure that youâ€™re getting the information you need, and will do our best to provide you with whatever content you find most interesting and useful. To start things off, we’re giving the blog a little makeover so it’s easier to read and navigate. You should notice the new background soon, and we’d love to hear what you think!For any technical or account questions, check out the Help Forum, where you can interact with AdSense employees, Top Contributors (expert AdSense users vetted by the AdSense team), and a vibrant community of online publishers ready and willing to answer your toughest questions.No matter which channel you choose, we look forward to interacting with you. See you in cyberspace!Posted by Katrina Kurnit - Inside AdSense Team

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Switch to the new version of AdSense for search

Webmaster — Wed, 28 Jul 2010 11:50:00 +0000

Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we’re now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads “Powered by Google” instead of the newer “Google Custom Search” then you haven’t yet upgraded to the newer version. The new AdSense for search with CSE is available in your account, and we encourage you to make the switch by updating your code as soon as possible.AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads. For example, with the new version, you’ll have access to advanced features like refinements and promotions. Our team has developed a number of updates and improvements during the past few months, and you can access more advanced features at www.google.com/cse.Your existing AdSense for search box will continue to work normally for a few more months, and we’ll be sure to update you when we retire this version. To take advantage of the benefits offered by the new version of AdSense for search and ensure you don’t miss any revenue during the transition, we encourage you to update your code now. You’ll just need to regenerate your AdSense for search code by signing in to your account and following these instructions:Visit your “AdSense Setup” tab and select “AdSense for Search.”Select the sites you’d like your users to be able to search across (Learn More).Customize the look and feel of your search engine results.Update the code on your website.For more information about AdSense for search with CSE, please visit our Help Center.Posted by Katrina Kurnit - Inside AdSense Team

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AdSense: Behind the Scenes - Meet Evanne

Webmaster — Mon, 26 Jul 2010 09:20:00 +0000

In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip sheâ€™d like to share with all of you.We hope youâ€™ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, weâ€™d love to hear them so please leave us a comment!Posted by Katrina Kurnit - Inside AdSense Team

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Watch our latest webinar recordings!

Webmaster — Tue, 20 Jul 2010 12:10:00 +0000

Over the last few months, we held a number of webinars to help you further optimize your site:Optimization Best PracticesAdSense for Search AdSense Top Tech TipsIf you haven’t seen one yet, you can view the recordings of these events whenever it’s convenient for you!Posted by Caroline Halpin - AdSense Optimization Team

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AdSense: Behind the Scenes - Meet Alton

Webmaster — Mon, 19 Jul 2010 09:30:00 +0000

In the next part of our video series, Alton, our Optimization specialist, shares with us his experience working with publishers, his favorite meal at Google, and some recommendations on summer reading.For more videos, please visit our YouTube channel.Posted by Katrina Kurnit - Inside AdSense Team

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Announcing the AdSense in Your City program

Webmaster — Wed, 14 Jul 2010 09:50:00 +0000

This summer and fall, the AdSense team is coming to visit you! In an effort to work more closely with our publishers, weâ€™ve launched the AdSense in Your City program. As part of the program, members of the AdSense team will be traveling to five cities this summer to hear directly from you, as well as to share best practices, top optimization tips, and new products.Last month, we kicked off our first AdSense in Your City event in Mountain View, California. Sixty publishers came to Google to learn how to make more money with AdSense, to meet members of the AdSense team, and to get to know each other. Today weâ€™re heading to Santa Monica, and later this summer weâ€™ll be visiting Chicago, New York, and Boston. While attendance is very limited due to space constraints, we have a few more spots in some cities. If youâ€™d like to request an invitation to an event, please sign up here. Though invitations will be sent on a first-come, first-served basis, weâ€™ll do our best to include as many of you as possible. We’ll also be sure to make sessions available online early this fall. Throughout the summer, look for updates on the blog from the AdSense team who will be traveling to these cities. Weâ€™ll also be tweeting live from the events (follow us at http://twitter.com/AdSense) and posting videos and publisher interviews.And this is just the beginning. Weâ€™d like to expand this program to be able to travel to more cities around the United States and to meet with more of you face to face. Are you a publisher in Austin? Seattle? Orlando? Leave us a comment and let us know if we should bring AdSense in Your City to your city next!Posted by Talia Brodecki - Product Marketing Manager

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Weâ€™d love to hear your feedback

Webmaster — Sat, 10 Jul 2010 01:14:00 +0000

Your opinion matters to us! So weâ€™ve put together a short survey so you can tell us how we’re doing, and what you’d like to see more of on the Inside Adsense blog. We hope you’ll take the time to let us know what’s on your mind — click to give us your feedback.If youâ€™re keen on letting us know how you feel about our product and support, remember that you can opt-in to receive invitations to test new features, surveys about Google AdSense, and heads up about opportunities to provide feedback about your experiences by email. To do so, log-in to Google AdSense and visit the settings page under the ‘My Account’ tab, edit your ‘Email Preference’ by checking the box next to ‘Google market research’, and click ‘Save Changes.’We look forward hearing from you!Posted by Natalia Niznik - Publisher Support

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AdSense: Behind the scenes - Meet Alejo

Webmaster — Thu, 08 Jul 2010 11:00:00 +0000

Continuing our Behind the Scenes video series is Alejo, our AdSense for video and AdSense for games specialist. Alejo tells us about his first job, which city heâ€™d love to live in, and what heâ€™d like every AdSense publisher to know.For more videos, please visit our YouTube channel.Posted by Dia Muthana - Inside AdSense Team

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AdSense Facts & Fiction Part IV: Program policies

Webmaster — Tue, 06 Jul 2010 12:10:00 +0000

Fiction: AdSense disables accounts and issues warnings at random.Fact: We rely upon a detailed set of guidelines when looking at policy violations, and these policies are published in our Help Center. Our intent is to keep Google’s content and search networks safe and clean for our advertisers, users and publishers. We seek to be as transparent and consistent with our decision making.Part of our job of monitoring the AdSense network involves working with publishers to identify and address potential issues. We understand that there are a lot of policies to take into account, and so for minor policy violations our first step will be to issue a warning. The reasons a publisher might receive a warning will vary, but in general they tend to be for violations that can be fixed fairly easily. Examples of these violations range from deceptively labeling ads â€œTodayâ€™s hot dealsâ€ to having a minimal amount of adult-content comment spam in a forum. Publishers, after receiving a warning, are given three days to fix their violations. If changes are not made in that time, ad serving will be disabled to the violating site.There are some situations when we would need to disable ad serving to a site without first sending a warning. We usually reserve this action for egregious violations like adult content, copyright infringement, as well as cases of extreme violence and gore. We may also disable ads to a site when we find a violation that weâ€™ve already contacted a publisher about in the past.The final and most severe action that our teams can take is to close down an account completely. This normally only happens when we find that a publisherâ€™s entire network consists of violating sites or for repeat policy offenders. If you have received a policy notification from the AdSense team, please visit this help center entry for additional information.We want to point out that notifications that result from the previously mentioned policy violations are different from notifications sent because of issues with invalid click activity, which are monitored by Google’s Ad Traffic Quality Team. Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings, and for which we decide not to charge the advertiser. For more information about invalid clicks and impressions, please refer to this page, which includes a link to our FAQ page for accounts disabled due to invalid activity.Lastly, we highly recommend reviewing these guidelines to help avoid policy violations, and to help keep your AdSense account in good standing.Posted by Andres Schabelman - AdSense Policy team

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AdSense: Behind the scenes - Meet Debby

Webmaster — Wed, 30 Jun 2010 11:55:00 +0000

Do you ever wonder whoâ€™s helping you optimize your webpages? Who works hard to ensure your payments get to you on time? Who works with our product and engineering teams to deliver the products and features that you want?Over the next few weeks youâ€™ll find out just that! Weâ€™re kicking off a video series where youâ€™ll meet some of our AdSense team members. You can hear their stories, learn more about their role in AdSense, and listen to the tips they have to offer.In the first video, Debby, a member of the AdSense Optimization team talks about her favorite websites, what she likes about working for Google, and the Google products that she recommends every publisher try. Posted by Dia Muthana - Inside AdSense Team

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An update on the AdSense Product Ideas page

Webmaster — Mon, 28 Jun 2010 11:30:00 +0000

A few months ago, we created a Product Ideas page for AdSense, where you could tell us what product and feature updates youâ€™d like to see. We received over 600 ideas from publishers all around the world, with ideas ranging from ad filtering options to increased transparency, and more detailed reporting to easier account management.Our product and engineering teams have been hard at work to bring you ideas from the wishlist. We still have more to do, but wanted to share some of the progress so far:You asked for…More transparency about how much youâ€™re earning from AdSense.What weâ€™ve delivered…The AdSense for content and AdSense for search revenue shares are now publicly shared.You asked for…The ability to block certain categories of ads, like religion and dating.What weâ€™ve delivered…Category blocking (previously known as category filtering) is now available in 13 languages. You can filter up to 11 ad categories, including religion, dating, politics and weight loss.Weâ€™ve also been developing a new version of the AdSense interface. Although the interface is currently in beta, it addresses many of the requests we saw on the Product Ideas page. Take a look at the improvements that the new interface offers:You asked for…Make it easy to change addresses when we move from one location to a new one.What weâ€™ve delivered…You can make requests to change the country of your payment address directly in the new AdSense interface. (Due to legal and system constraints, some country updates will still require you to create a new account.)You asked for…Automatic revenue tracking to quickly and easily compare performance of ads of different sizes and types.What weâ€™ve delivered…The new AdSense interface offers Ad units, Ad sizes, and Ad types reports in the Performance Reports tab. These detailed reports cam help you understand which individual ad units, ad sizes, and ad types perform best on your site.You asked for…The ability to view data for a custom date range, similar to Google Analytics.What weâ€™ve delivered…The new AdSense interface includes a date range selector just like Google Analytics. Plus, to see how your earnings have changed over time, we also have a feature that allows you to compare two date ranges. Simply select the date range you want to compare, check â€œCompare to other datesâ€, fill in the start date, and weâ€™ll fill in the end date for you!You asked for…More time frames for analyzing metrics. Specifically we heard the wish to â€œselect the same period of time and say group by week or month to see the trend.â€What weâ€™ve delivered…Reports by week and month, in addition to by day, are available in the Performance Reports page. Along with reports for â€œEntire account by dayâ€ you can choose from weeks and months. If youâ€™d like the new beta interface enabled in your account, you can make a request.Thanks for all your ideas and votes. Your ideas and feedback help our teams determine where we should be spending our time, so keep them coming! Posted by Becky Feren - Product Specialist

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